About this product

Product Identifiers

PublisherRizzoli International Publications, Incorporated

ISBN-100847867749

ISBN-139780847867745

eBay Product ID (ePID)3050084362

Product Key Features

LanguageEnglish

TopicDesign, Art, Antiques & Collectibles, Individual Artists / Monographs, Advertising, Graphic Arts / Illustration

AuthorEmily M. Orr

IllustratorYes

Dimensions

Item Height1.2 In.

Item Length11.8 In.

Item Width8.9 In.

Item Weight55.3 Oz

Additional Product Features

Publication Year2020

LCCN2020-933262

FormatHardcover

Book TitleE. Mcknight Kauffer : The Artist in Advertising

Intended AudienceTrade

SynopsisHailed in his lifetime as the "poster king," E. McKnight Kauffer's designs for the London transport system, Alfred Hitchcock, and others are an enduring influence on contemporary advertising and graphic arts. E. McKnight Kauffer (American, 1890-1954) was a pioneering figure who transformed the field of graphic design between the wars. He drew upon the emerging visual languages of Cubism, Vorticism, and Surrealism to create a modern graphic style that shaped the development of commercial art. Through collaborations with his avant-garde peers in art, literature, and design, including the Bloomsbury Group, Marion Dorn, T.S. Eliot, Langston Hughes, Aldous Huxley, and Man Ray, Kauffer expanded the scope and impact of his field. This groundbreaking publication is the first to address the full range of Kauffer's career, from sophisticated designs for major clients--including the London transport system, Random House, American Airlines, and Shell, as well as Allied propaganda posters during World War II--to book covers, rugs, costumes, and stage sets. An interdisciplinary group of authors offer critical perspectives on the cultural context of Kauffer's work, bringing new attention to the designer's depictions of race, gender, and global politics., Hailed in his lifetime as "the poster king" E. McKnight Kauffer's designs for the London Transport System, T.S. Eliot, and Alfred Hitchcock left an indelible mark in British and American graphic arts.

LC Classification NumberNC999.4.K38

Number of Pages276 pages