Picture 1 of 1
Picture 1 of 1
Packaging Design: Successful Product Branding from Concept to Shelf - ACCEPTABLE
US $4.48
Condition:
Shipping:
Located in: Montgomery, Illinois, United States
Delivery:
Estimated between Mon, Jun 17 and Sat, Jun 22 to 43230
Returns:
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:276449561817
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9780471720164
- Book Title
- Packaging Design : Successful Product Branding from Concept to Shelf
- Item Length
- 9.3 in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2006
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Genre
- Design, Technology & Engineering
- Topic
- Industrial Design / Packaging, Graphic Arts / General
- Item Width
- 7.7 in
- Item Weight
- 26.6 Oz
- Number of Pages
- 224 Pages
About this product
Product Information
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047172016x
ISBN-13
9780471720164
eBay Product ID (ePID)
3038268741
Product Key Features
Book Title
Packaging Design : Successful Product Branding from Concept to Shelf
Format
Hardcover
Language
English
Topic
Industrial Design / Packaging, Graphic Arts / General
Publication Year
2006
Illustrator
Yes
Genre
Design, Technology & Engineering
Number of Pages
224 Pages
Dimensions
Item Length
9.3 in
Item Height
0.9 in
Item Width
7.7 in
Item Weight
26.6 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Ts195.4.K65 2006
Table of Content
Acknowledgments. Foreword. Preface. Chapter 1: Accounting For the Past. Developments through Emerging Societies. Capitalism through the Ages. History of Writing. Printing . The Beginnings of Visual Communication. Industrialization. Early Branding. Lithography. The New Economy. Twentieth-Century Developments. The Growth of the Packaging Design Business. Consumer Protection. Advancements in Packaging Design. Ending a Century. Design Today. Chapter 2: Defining Packaging Design. Packaging Design as Communication. Packaging Design in the Marketing Mix. Reaching the Target Market. Proprietary Features. Packaging Design and the Brand. Brand Evolution. Brand Identity. Brand Promise. Brand Equity. Brand Loyalty. Brand Repositioning. Brand Extension. Packaging Design and Society. Packaging Design Objectives. Chapter 3: The Stakeholders. The Stakeholders in Packaging Design. Professional Roles. Checklist of What Every Designer Needs to Know. Strategic Services. Consumer Product Categories. Professional Profi les. Lisa Francella. Debbie Millman. Dean Lindsay. Adrienne Muken. Jason Lombardo. Carson Ahlman. Chapter 4: Design Fundamentals. Basic Design Principles. Packaging Design Principles. The Primary Display Panel. The Well-Designed PDP. Chapter 5: Typography. Typography and Packaging Design. Categories of Type. Typography and Technology. Typography and Kerning. Typographic Principles for Packaging Design. Designing the Brand Identity. Key Points about Typography. Chapter 6: Communicating With Color. Basics of Color. Color Terminology. Color Distinguishes the Packaging Design. Color Associations Vary. Brand Building and Color. Owning Color in Packaging Design. Color Forecasting and Trends. Color on the Computer Screen. Packaging Design and Color in Retail. Key Points about Color. Chapter 7: Communicating With Imagery. Imagery and Cultural Perception. Effective Uses of Imagery. Illustration and Photography as Mediums for Imagery. Appetite Appeal. Cropping and Scaling Images. Instructional Illustration. Characters. Graphic Devices. Symbols and Icons. Violators. Key Points about Imagery. Chapter 8: Structures and Materials. Structures and Materials in Packaging Design. Paperboard. Corrugated Paperboard. Folding Cartons. Folding Carton Styles. Set-Up Boxes. Canisters. Other Paper and Paperboard Structures. Plastics. Blister Packs. Glass. Metal. Cans. Tubes. Flexible Packaging. Labels. Closures. Stock Packaging. Structural Design. Model Making. Rapid Prototyping. New Material Technologies. Key Points about Structures and Materials. Chapter 9: Planning for Production. Design Considerations for Materials and Production. Understanding Technology. File Management. Art Files: Image vs. Vector . File Naming. The Packaging Die. The Packaging Mechanical. File Delivery and Pre-Flight. Digital Work Flow. Color and Printing. Color Management. Printing Processes. Special Processes and Techniques. Production Follow-Through. Key Points about Production. Chapter 10: The Design Process. The Marketing Brief. Request for Proposals (RFP). The Design Proposal. Determining
Copyright Date
2006
Lccn
2006-004539
Dewey Decimal
658.5/64
Dewey Edition
22
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:276449561817
Shipping and handling
Item location:
Montgomery, Illinois, United States
Ships to:
Canada, Mexico, United States
Excludes:
Africa, Asia, Barbados, Bermuda, Central America and Caribbean, Europe, French Guiana, French Polynesia, Greenland, Guadeloupe, Libya, Martinique, Middle East, New Caledonia, Oceania, Reunion, Russian Federation, Saint Pierre and Miquelon, South America, Southeast Asia, Ukraine, Venezuela
| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Mon, Jun 17 and Sat, Jun 22 to 43230 |
| US $4.95 | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Fri, Jun 21 and Wed, Jun 26 to 43230 |
| US $10.95 | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Thu, Jun 13 and Fri, Jun 14 to 43230 |
| Handling time |
|---|
| Will usually ship within 1 business day of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back | Seller pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Popular categories from this store
Seller feedback (5,972,524)
a***a (171)- Feedback left by buyer.
Past month
Verified purchase
This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
5***u (3401)- Feedback left by buyer.
Past month
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
z***z (602)- Feedback left by buyer.
Past 6 months
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
Product ratings and reviews
More to explore :
- Nonfiction Success Fiction & Nonfiction Books,
- Nonfiction Success Paperbacks Books,
- Nonfiction Success Hardcovers Books,
- Nonfiction Books in English Fiction & Success,
- Nonfiction Books Fiction & Product Design,
- Design Textbooks,
- Design Textbook Textbooks,
- Architecture & Design Magazines,
- Nonfiction Design Fiction & Nonfiction Books,
- Interior Design Nonfiction Books & Fiction