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Principles of Marketing Paperback Gary, Kotler, Philip Armstrong - Picture 1 of 2
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Principles of Marketing Paperback Gary, Kotler, Philip Armstrong

Free US Delivery | ISBN:0131018612
Better World Books West
  • (315975)
US $8.10
Condition:
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“Used book that is in excellent condition. May show signs of wear or have minor defects. 100% ”... Read moreabout condition
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Last updated on Jun 24, 2024 08:10:13 PDTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Used book that is in excellent condition. May show signs of wear or have minor defects. 100% ...
Publication Name
Prentice Hall PTR
Type
Textbook
ISBN
9780131018617
Book Title
Principles of Marketing
Publisher
Prentice Hall PTR
Item Length
11.1 in
Edition
10
Publication Year
2003
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
1 in
Author
Philip Kotler, Gary Armstrong
Genre
Business & Economics
Topic
Marketing / General
Item Weight
63.6 Oz
Item Width
8.7 in
Number of Pages
752 Pages

About this product

Product Information

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0131018612
ISBN-13
9780131018617
eBay Product ID (ePID)
2311724

Product Key Features

Edition
10
Book Title
Principles of Marketing
Number of Pages
752 Pages
Language
English
Publication Year
2003
Topic
Marketing / General
Illustrator
Yes
Genre
Business & Economics
Author
Philip Kotler, Gary Armstrong
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
63.6 Oz
Item Length
11.1 in
Item Width
8.7 in

Additional Product Features

Dewey Edition
20
Lccn
2002-034634
Dewey Decimal
658.8
Lc Classification Number
Hf5415.K636 2003
Table of Content
I. UNDERSTANDING MARKETING AND THE MARKETING PROCESS. 1. Marketing: Managing Profitable Customer Relationships. 2. Company and Marketing Strategy: Partnering to Build Customer Relationships. 3. Marketing in the Digital Age: Making New Customer Connections. II. DEVELOPING MARKETING OPPORTUNITIES AND STRATEGIES. 4. The Marketing Environment. 5. Managing Marketing Information. 6. Consumer Markets and Consumer Buyer Behavior. 7. Business Markets and Business Buyer Behavior. 8. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers. III. DEVELOPING THE MARKETING MIX. 9. Product, Services, and Branding Strategies. 10. New-Product Development and Product Life-Cycle Strategies. 11. Pricing Considerations and Approaches. 12. Pricing Strategies. 13. Marketing Channels and Supply Chain Management. 14. Retailing and Wholesaling. 15. Integrated Marketing Communication Strategy. 16. Advertising, Sales Promotion, and Public Relations. 17. Personal Selling and Direct Marketing. IV. MANAGING MARKETING. 18. Creating Competitive Advantage. 19. The Global Marketplace. 20. Marketing and Society: Social Responsibility and Marketing Ethics. APPENDIXES. 1. Measuring and Forecasting Demand. 2. Marketing Arithmetic. References. Credits. Glossary. Index.
Copyright Date
2004

Item description from the seller

Better World Books West

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