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Why We Buy: The Science Of Shopping - Paperback By Underhill, Paco - GOOD - Picture 1 of 1
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Why We Buy: The Science Of Shopping - Paperback By Underhill, Paco - GOOD

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eBay item number:276430187715
Last updated on Jun 02, 2024 06:45:09 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
9780684849140
Book Title
Why We Buy : the Science of Shopping
Publisher
Simon & Schuster
Item Length
8.4 in
Publication Year
2000
Format
Trade Paperback
Language
English
Item Height
0.6 in
Author
Paco Underhill
Genre
Social Science, Business & Economics
Topic
Consumer Behavior, Anthropology / Cultural & Social, Marketing / Research
Item Weight
8.5 Oz
Item Width
5.5 in
Number of Pages
256 Pages

About this product

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
0684849143
ISBN-13
9780684849140
eBay Product ID (ePID)
1178093

Product Key Features

Book Title
Why We Buy : the Science of Shopping
Number of Pages
256 Pages
Language
English
Publication Year
2000
Topic
Consumer Behavior, Anthropology / Cultural & Social, Marketing / Research
Genre
Social Science, Business & Economics
Author
Paco Underhill
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
8.5 Oz
Item Length
8.4 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
LCCN
99-012125
Reviews
Erica MarcusNewsdayWhat Underhill offers in this delightful and engrossing book is a primer in the science of shopping....The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations., "Why We Buyis a funny and insightful book for people on both sides of the retail counter."-- Michael Gould, CEO, Bloomingdale's, "At last, here is a book that gives this underrated skill the respect it deserves."--The New York Times, " Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"-- Bob Gale, writer/producer,Back to the Futuretrilogy, R. J. IgneiziThe San Diego Union-TribuneNo matter which point of view you're coming from, shopper or shopkeeper, you'll find Underhill's tips are often funny, sometimes provocative, and almost always usable., "I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating."--Rocky Mountain News(Denver)
Dewey Edition
21
CLASSIFICATION_METADATA
{"IsNonfiction":["Yes"],"IsOther":["No"],"IsAdult":["No"],"MuzeFormatDesc":["Trade Paperback"],"IsChildren":["No"],"Genre":["BUSINESS & ECONOMICS","SOCIAL SCIENCE"],"Topic":["Marketing / Research","Anthropology / Cultural & Social","Consumer Behavior"],"IsTextBook":["No"],"IsFiction":["No"]}
Dewey Decimal
381.1
Table Of Content
CONTENTS IINSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING1. A Science Is Born2. What Retailers Don't KnowIIWALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING3. The Twilight Zone4. You Need Hands5. How to Read a Sign6. Shoppers Move Like People7. DynamicIIIMEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING8. Shop Like a Man9. What Women Want10. If You Can Read This You're Too Young11. KidsIVSEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING12. The Sensual Shopper13. The Big Three14. Time, Real and Perceived15. Cash/Wrap Blues16. Magic Acts17. In Cyberspace, No One Can Hear You Shop18. The Self-Exam19. Final ThoughtsAcknowledgmentsIndex
Synopsis
Is there a method to our madness when it comes to shopping? Hailed by theSan Francisco Chronicleas "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture.Why We Buyis based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including: How a well-placed shopping basket can turn a small purchase into a significant sale What the "butt-brush factor" is and how it can make sales plummet How working women have altered the way supermarkets are designed How the "boomerang effect" makes product placement ever more challenging What kinds of signage and packaging turn browsers into buyers For those in retailing and marketing,Why We Buyis a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public,Why We Buyis a funny and sometimes disconcerting look at our favorite pastime.
LC Classification Number
HF5415.2.U53 1999
Copyright Date
1999
ebay_catalog_id
4

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Most relevant reviews

See all 3 reviews
  • by parkpooms
    May 31, 2009

    good book

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: ā€¢ The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. ā€¢ A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious ...

  • by turfdawg1
    Jul 30, 2020

    Great book for understanding customers and retailers

    If you are into retailing and want to get a better understanding of your store design as well as your customer, this is the book for you

    Verified purchase: YesCondition: Pre-OwnedSold by: your_online_bookstore

  • by bsMFpaqBRDq@Deleted
    Nov 08, 2009

    Not as good as the first edition, but still good

    I bought this book to replace my original copy that I misplaced. Eh, it was good, but not as good as the first edition. I'm not sure if things were left out or simply changed. The first edition was riviting.. this one, not so much. True to form, about 3 days after I received this one in the mail, I found my old one... yay!

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