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The 22 Immutable Laws of Branding - Paperback By Ries, Al - GOOD
US $4.46
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9 available / 2 sold
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Located in: Montgomery, Illinois, United States
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Estimated between Tue, Jun 4 and Sat, Jun 8 to 43230
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eBay item number:276427423510
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- The 22 Immutable Laws of Branding
- MPN
- Does not apply
- ISBN
- 9780060007737
- Publication Year
- 2002
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Publication Name
- 22 Immutable Laws of Branding : How to Build a Product or Service Into a World-Class Brand
- Item Height
- 0.7in
- Item Length
- 9.5in
- Publisher
- HarperCollins
- Item Width
- 7.2in
- Item Weight
- 13.1 Oz
- Number of Pages
- 272 Pages
About this product
Product Information
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Product Identifiers
Publisher
HarperCollins
ISBN-10
0060007737
ISBN-13
9780060007737
eBay Product ID (ePID)
1986358
Product Key Features
Publication Name
22 Immutable Laws of Branding : How to Build a Product or Service Into a World-Class Brand
Format
Trade Paperback
Language
English
Publication Year
2002
Type
Not Available
Number of Pages
272 Pages
Dimensions
Item Length
9.5in
Item Height
0.7in
Item Width
7.2in
Item Weight
13.1 Oz
Additional Product Features
Lc Classification Number
Hd69.B7r537 2002
Reviews
"Indispensable to anyone seeking to build a business into a recognized brand." -- --Philip J. Romano, CEO, Romano Enterprises "Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how." -- --Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University "Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding." -- --Patrick M. Sullivan, CEO, SalesLogix "Provides a worthwhile addition to the branding library. This book's worth buying." -- --Atlanta Business Chronicle "If you want to...lasso consumers and burn brand identity into their minds, read this book." -- --Advertising Annual 1999, Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how., Anyone Looking to Market Their Comapay Successfully Has to Read the 22 Immutable Laws of Branding.
Copyright Date
2002
Topic
Marketing / General, Consumer Guides, Intellectual Property / Trademark, General, Advertising & Promotion
Lccn
2003-267314
Dewey Decimal
658.8/27
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
Genre
Law, Business & Economics, Référence
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:276427423510
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Montgomery, Illinois, United States
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US $10.95 | US $10.95 | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Thu, May 30 and Fri, May 31 to 43230 |
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
Product ratings and reviews
Most relevant reviews
- May 20, 2017
nice price and value
Verified purchase: YesCondition: Pre-OwnedSold by: thrift.books
- Sep 01, 2011
Quick read, STELLER advice. Easy to employ in your own business!!!
- May 07, 2020
Classic must have.
Verified purchase: YesCondition: Pre-Owned
- Sep 09, 2008
Two Thumbs Up
- May 14, 2019
Outstanding Book
Verified purchase: YesCondition: Pre-OwnedSold by: goodwillorlando