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The 22 Immutable Laws of Branding - Paperback By Ries, Al - GOOD

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
Book Title
The 22 Immutable Laws of Branding
MPN
Does not apply
ISBN
9780060007737
Publication Year
2002
Type
Not Available
Format
Trade Paperback
Language
English
Publication Name
22 Immutable Laws of Branding : How to Build a Product or Service Into a World-Class Brand
Item Height
0.7in
Author
Al Ries, Laura Ries
Item Length
9.5in
Publisher
HarperCollins
Item Width
7.2in
Item Weight
13.1 Oz
Number of Pages
272 Pages

About this product

Product Information

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Product Identifiers

Publisher
HarperCollins
ISBN-10
0060007737
ISBN-13
9780060007737
eBay Product ID (ePID)
1986358

Product Key Features

Author
Al Ries, Laura Ries
Publication Name
22 Immutable Laws of Branding : How to Build a Product or Service Into a World-Class Brand
Format
Trade Paperback
Language
English
Publication Year
2002
Type
Not Available
Number of Pages
272 Pages

Dimensions

Item Length
9.5in
Item Height
0.7in
Item Width
7.2in
Item Weight
13.1 Oz

Additional Product Features

Lc Classification Number
Hd69.B7r537 2002
Reviews
"Indispensable to anyone seeking to build a business into a recognized brand." -- --Philip J. Romano, CEO, Romano Enterprises "Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how." -- --Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University "Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding." -- --Patrick M. Sullivan, CEO, SalesLogix "Provides a worthwhile addition to the branding library. This book's worth buying." -- --Atlanta Business Chronicle "If you want to...lasso consumers and burn brand identity into their minds, read this book." -- --Advertising Annual 1999, Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how., Anyone Looking to Market Their Comapay Successfully Has to Read the 22 Immutable Laws of Branding.
Copyright Date
2002
Topic
Marketing / General, Consumer Guides, Intellectual Property / Trademark, General, Advertising & Promotion
Lccn
2003-267314
Dewey Decimal
658.8/27
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
Genre
Law, Business & Economics, Référence

Item description from the seller

SecondSalecom

SecondSalecom

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4.9
7 product ratings
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  • nice price and value

    just should be mentioned, that this is used book, though in high standard...otherwise Im happy with purchase.

    Verified purchase: YesCondition: Pre-OwnedSold by: thrift.books

  • Quick read, STELLER advice. Easy to employ in your own business!!!

    If your in business for yourself and want to kick butt on your bottom line. This book makes it smart, simple and succinct on how and what you need to do to achieve that goal. After 25 years of being in business for myself, I was surprised at how much simple truth this book had to offer. I read it in an afternoon and started applying the laws to my business the next day. I love books without a lot of sludge to muck thru, that get straight to the truth you need to hear. This is one of those. Read it, then give it to one of your business friends. There are lesson s to be learned here... and you're never to old or too seasoned to tune up your business. God bless these guys... I needed to hear what they had to say. Read it. Implement it, be a success! Blessings, Max Rainet. **If you ...

  • Classic must have.

    Verified purchase: YesCondition: Pre-Owned

  • Two Thumbs Up

    I purchased this book for required class reading and this will be one I keep for my reference library. Organized chapters, strong case study examples, witty, at times, copy. I will, most likely, purchase other Reis books.

  • Outstanding Book

    Outstanding book. Very professional!!

    Verified purchase: YesCondition: Pre-OwnedSold by: goodwillorlando