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Global Business - Hardcover By Peng, Mike W - GOOD
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eBay item number:276427334591
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- Global Business
- MPN
- Does not apply
- ISBN
- 9781305500891
- Publication Name
- Global Business
- Item Length
- 10.9in
- Publisher
- Cengage South-Western
- Publication Year
- 2016
- Series
- Mindtap Course List Ser.
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1in
- Features
- Revised
- Item Width
- 8.7in
- Item Weight
- 56.9 Oz
- Number of Pages
- 656 Pages
About this product
Product Information
Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape.
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
130550089x
ISBN-13
9781305500891
eBay Product ID (ePID)
8038800732
Product Key Features
Publication Name
Global Business
Format
Hardcover
Language
English
Features
Revised
Publication Year
2016
Series
Mindtap Course List Ser.
Type
Textbook
Number of Pages
656 Pages
Dimensions
Item Length
10.9in
Item Height
1.1in
Item Width
8.7in
Item Weight
56.9 Oz
Additional Product Features
Lc Classification Number
Hd2755.5
Edition Description
Revised Edition
Edition Number
4
Table of Content
Part I: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Formal Institutions: Politics, Laws, and Economics. 3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms. 4. Leveraging Resources and Capabilities. Peng Atlas. Integrative Cases. Part II: ACQUIRING TOOLS. 5. Trading Internationally. 6. Investing Abroad Directly. 7. Dealing With Foreign Exchange. 8. Capitalizing on Global and Regional Integration. Peng Atlas. Integrative Cases. Part III: STRATEGIZING AROUND THE GLOBE. 9. Growing and Internationalizing the Entrepreneurial Firm. 10. Entering Foreign Markets. 11. Managing Global Competitive Dynamics. 12. Making Alliances and Acquisitions Work. 13. Strategizing, Structuring, and Learning Around the World. Peng Atlas. Integrative Cases. Part IV: BUILDING FUNCTIONAL EXCELLENCE. 14. Competing on Marketing and Supply Chain Management. 15. Managing Human Resources Globally. 16. Financing and Governing the Corporation Globally. 17. Managing Corporate Social Responsibility Globally. Peng Atlas. Integrative Cases. Glossary. Name Index. Organization Index. Subject Index.
Copyright Date
2017
Target Audience
College Audience
Topic
Management, International / General
Lccn
2015-951129
Dewey Decimal
658/.049
Dewey Edition
23
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:276427334591
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- Sep 14, 2018
Amazing quality at a low price!!
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