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The Language of Trust: Selling Ideas in a World of Skeptics - Paperback - GOOD
US $4.19
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8 available / 2 sold
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Located in: Montgomery, Illinois, United States
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Estimated between Sat, Jun 15 and Fri, Jun 21 to 43230
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eBay item number:276423472926
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9780735204560
- Book Title
- Language of Trust : Selling Ideas in a World of Skeptics
- Item Length
- 8.2 in
- Publisher
- Penguin Publishing Group
- Publication Year
- 2011
- Format
- Uk-B Format Paperback
- Language
- English
- Item Height
- 0.8 in
- Genre
- Psychology, Business & Economics, Language Arts & Disciplines
- Topic
- Business Communication / General, Communication Studies, Consumer Behavior, Customer Relations, General, Interpersonal Relations
- Item Width
- 5.5 in
- Item Weight
- 8.7 Oz
- Number of Pages
- 288 Pages
About this product
Product Information
What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
073520456x
ISBN-13
9780735204560
eBay Product ID (ePID)
8038755699
Product Key Features
Book Title
Language of Trust : Selling Ideas in a World of Skeptics
Format
Uk-B Format Paperback
Language
English
Topic
Business Communication / General, Communication Studies, Consumer Behavior, Customer Relations, General, Interpersonal Relations
Publication Year
2011
Genre
Psychology, Business & Economics, Language Arts & Disciplines
Number of Pages
288 Pages
Dimensions
Item Length
8.2 in
Item Height
0.8 in
Item Width
5.5 in
Item Weight
8.7 Oz
Additional Product Features
Intended Audience
Trade
Grade from
Twelfth Grade
Reviews
"Trust has never been more important in the corporate world-because there's so little of it. For years, people have tried to figure out how to communicate trust. Now, finally, Michael Maslansky has unlocked the DNA of trust. Anyone who cares about their employees, their customers, or their reputation has to read this book." -Dr. Frank Luntz, author of Words That Work and What Americans Really Want...Really "To successfully earn trust in face-to-face or Facebook communication, embrace the proven concepts in The Language of Trust -they're as important to your life as involuntary breathing. It's just common sense." -Thomas L. Harrison, LHD, chairman and CEO of Diversified Agency Services division of Omnicom Group Inc. "Michael Maslansky has written the ultimate guide to winning trust in a world that has lost it. He writes with wit, wisdom, and a commendable absence of jargon. If you are concerned about trust, and all of us should be, then this book is an indispensable starting point." -Lord Gould, former polling and strategy advisor to Prime Minister Tony Blair, and Deputy Chairman of Freud Communication "Marketers, financial advisors, and communicators of all types should take note of the lessons in this book....More than most, Michael understands the enormous challenges we face, and this book provides an essential set of tools and practical approached for reconnecting with customers who may have lost faith in what we offer. It isn't enough for us to have a good story to tell; we must also be able to tell a good- and credible-story. The Language of Trust will help any communicator who muct win over a skeptical audience." -Cathy Weatherford, CEO of Insured Retirement Institute "Today's polarized discourse makes it hard to understand problems, much less fix them. The Language of Trust provides the core principles needed for moving forward." -Philip K. Howard, founder of Common Good and author of The Death of Common Sense and Life Without Lawyers "There are many books on effective communication, but this book is unique in the way it recognizes the importance of language and messaging as ways to build trust when talking to customers, partners, or employees. The Language of Trust will help any executive who must communicate with strength and credibility." -Suzanne Coulter, president of Polo Retail Corporation, "Trust has never been more important in the corporate world-because there's so little of it. For years, people have tried to figure out how to communicate trust. Now, finally, Michael Maslansky has unlocked the DNA of trust. Anyone who cares about their employees, their customers, or their reputation has to read this book." -Dr. Frank Luntz, author of Words That Work and What Americans Really Want...Really "To successfully earn trust in face-to-face or Facebook communication, embrace the proven concepts in The Language of Trust --they're as important to your life as involuntary breathing. It's just common sense." -Thomas L. Harrison, LHD, chairman and CEO of Diversified Agency Services division of Omnicom Group Inc. "Michael Maslansky has written the ultimate guide to winning trust in a world that has lost it. He writes with wit, wisdom, and a commendable absence of jargon. If you are concerned about trust, and all of us should be, then this book is an indispensible starting point." -Lord Gould, former polling and strategy advisor to Prime Minister Tony Blair, and Deputy Chairman of Freud Communication "Marketers, financial advisors, and communicators of all types should take note of the lessons in this book....More than most, Michael understands the enormous challenges we face, and this book provides an essential set of tools and practical approached for reconnecting with customers who may have lost faith in what we offer. It isn't enough for us to have a good story to tell; we must also be able to tell a good-and credible-story. The Language of Trust will help any communicator who muct win over a skeptical audience." -Cathy Weatherford, CEO of Insured Retirement Institute "Today's polarized discourse makes it hard to understand problems, much less fix them. The Language of Trust provides the core principles needed for moving forward." -Philip K. Howard, founder of Common Good and author of The Death of Common Sense and Life Without Lawyers "There are many books on effective communication, but this book is unique in the way it recognizes the importance of language and messaging as ways to build trust when talking to customers, partners, or employees. The Language of Trust will help any executive who must communicate with strength and credibility." -Suzanne Coulter, president of Polo Retail Corporation, "Trust has never been more important in the corporate world-because there''s so little of it. For years, people have tried to figure out how to communicate trust. Now, finally, Michael Maslansky has unlocked the DNA of trust. Anyone who cares about their employees, their customers, or their reputation has to read this book." -Dr. Frank Luntz, author of Words That Work and What Americans Really Want...Really "To successfully earn trust in face-to-face or Facebook communication, embrace the proven concepts in The Language of Trust -they''re as important to your life as involuntary breathing. It''s just common sense." -Thomas L. Harrison, LHD, chairman and CEO of Diversified Agency Services division of Omnicom Group Inc. "Michael Maslansky has written the ultimate guide to winning trust in a world that has lost it. He writes with wit, wisdom, and a commendable absence of jargon. If you are concerned about trust, and all of us should be, then this book is an indispensable starting point." -Lord Gould, former polling and strategy advisor to Prime Minister Tony Blair, and Deputy Chairman of Freud Communication "Marketers, financial advisors, and communicators of all types should take note of the lessons in this book....More than most, Michael understands the enormous challenges we face, and this book provides an essential set of tools and practical approached for reconnecting with customers who may have lost faith in what we offer. It isn''t enough for us to have a good story to tell; we must also be able to tell a good- and credible-story. The Language of Trust will help any communicator who muct win over a skeptical audience." -Cathy Weatherford, CEO of Insured Retirement Institute "Today''s polarized discourse makes it hard to understand problems, much less fix them. The Language of Trust provides the core principles needed for moving forward." -Philip K. Howard, founder of Common Good and author of The Death of Common Sense and Life Without Lawyers "There are many books on effective communication, but this book is unique in the way it recognizes the importance of language and messaging as ways to build trust when talking to customers, partners, or employees. The Language of Trust will help any executive who must communicate with strength and credibility." -Suzanne Coulter, president of Polo Retail Corporation
Dewey Decimal
658.4/5
Dewey Edition
22
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:276423472926
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Montgomery, Illinois, United States
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Free shipping | Free | United States | Economy Shipping (USPS Media MailTM) | Estimated between Sat, Jun 15 and Fri, Jun 21 to 43230 |
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US $10.95 | US $10.95 | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Wed, Jun 12 and Thu, Jun 13 to 43230 |
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30 days | Money Back | Seller pays for return shipping |
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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