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Brick by Brick : How LEGO Rewrote the Rules of Innovation and Con
Free US Delivery | ISBN:0307951618
US $5.76
Condition:
“Former library book; may include library markings. Used book that is in clean, average condition ”... Read moreabout condition
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Located in: Mishawaka, Indiana, United States
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Estimated between Thu, Jun 6 and Sat, Jun 8 to 43230
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Seller assumes all responsibility for this listing.
eBay item number:276412165294
Item specifics
- Condition
- Good
- Seller Notes
- Special Attributes
- EX-LIBRARY
- Publication Name
- Crown Publishing Group, The
- ISBN
- 9780307951618
- Book Title
- Brick by Brick : How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
- Item Length
- 7.9in
- Publisher
- Crown Publishing Group, T.H.E.
- Publication Year
- 2014
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9in
- Genre
- Business & Economics, Crafts & Hobbies
- Topic
- Industries / General, Decision-Making & Problem Solving, Models, Management, Corporate Finance / General, Corporate & Business History
- Item Width
- 5.2in
- Item Weight
- 9.6 Oz
- Number of Pages
- 336 Pages
About this product
Product Information
Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history --as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
Product Identifiers
Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0307951618
ISBN-13
9780307951618
eBay Product ID (ePID)
172831787
Product Key Features
Book Title
Brick by Brick : How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Format
Trade Paperback
Language
English
Topic
Industries / General, Decision-Making & Problem Solving, Models, Management, Corporate Finance / General, Corporate & Business History
Publication Year
2014
Genre
Business & Economics, Crafts & Hobbies
Number of Pages
336 Pages
Dimensions
Item Length
7.9in
Item Height
0.9in
Item Width
5.2in
Item Weight
9.6 Oz
Additional Product Features
Reviews
"Well told...Mr. Robertson, with the benefit of access to staff at Lego and partner companies, provides unusually detailed reporting of the processes that led to Lego's current hits." -Wall Street Journal "Robertson uncovers and shares a rare inside exploration of innovation-led transformation at its worst - and best. Any manager can learn from these lessons." -Forbes "An engaging, surprisingly suspenseful and intimate view of the inner workings, leadership dynamics and decision-making process." -Success "Good storytelling, with considerable insight into Lego's efforts at innovation, including both successes and failures." -Winnipeg Free Press "A valuable read for any business leader or student, but will also delight those familiar with the beloved toy." - Publishers Weekly starred review "A fascinating book. The story of how Lego came perilously close to disaster but then transformed itself into one of the most successful and innovative companies in the world serves both as an inspiration and an object lesson." -Chris Anderson, bestselling author of The Long Tail and Makers " Brick by Brick is a fascinating study of an iconic toy company that figured out how to stay relevant in a rapidly changing market by returning to its core values and the guiding principles that made it a success in the first place. A must-read for any executive struggling with change." - Bryce G. Hoffman, journalist and author of American Icon: Alan Mulally and the Fight to Save Ford Motor Company "In an era filled with so many disheartening stories of corporate failure its refreshing to witness the turn-a-round success of one we have all grown up with during our childhood and that will continue for generations to come." -Adam Reed Tucker, LEGO Architectural Artist "David Robertson and Bill Breen have done a wonderful job explaining brick by brick why Lego is loved around the world and what it took to keep this product at the center of toy industry for so long. Like Disney, Lego's success can be attributed to their drive for innovation, creativity and persistence. While the bricks are loved by children, Brick by Brick is for any business person wanting to understand what it takes to be great." -Lee Cockerell, executive vice president (retired and inspired), Walt Disney World Resort, author, Creating Magic and The Customer Rules From the Hardcover edition., One of the "Best Business Books of 2013" -Strategy + Business "Well told...Mr. Robertson, with the benefit of access to staff at Lego and partner companies, provides unusually detailed reporting of the processes that led to Lego's current hits." -Wall Street Journal "Robertson uncovers and shares a rare inside exploration of innovation-led transformation at its worst - and best. Any manager can learn from these lessons." -Forbes "An engaging, surprisingly suspenseful and intimate view of the inner workings, leadership dynamics and decision-making process." -Success "Compelling reading." -Business Standard "Good storytelling, with considerable insight into Lego's efforts at innovation, including both successes and failures." -Winnipeg Free Press "A valuable read for any business leader or student, but will also delight those familiar with the beloved toy." - Publishers Weekly starred review "A fascinating book. The story of how Lego came perilously close to disaster but then transformed itself into one of the most successful and innovative companies in the world serves both as an inspiration and an object lesson." -Chris Anderson, bestselling author of The Long Tail and Makers " Brick by Brick is a fascinating study of an iconic toy company that figured out how to stay relevant in a rapidly changing market by returning to its core values and the guiding principles that made it a success in the first place. A must-read for any executive struggling with change." - Bryce G. Hoffman, journalist and author of American Icon: Alan Mulally and the Fight to Save Ford Motor Company "In an era filled with so many disheartening stories of corporate failure its refreshing to witness the turn-a-round success of one we have all grown up with during our childhood and that will continue for generations to come." -Adam Reed Tucker, LEGO Architectural Artist "David Robertson and Bill Breen have done a wonderful job explaining brick by brick why Lego is loved around the world and what it took to keep this product at the center of toy industry for so long. Like Disney, Lego's success can be attributed to their drive for innovation, creativity and persistence. While the bricks are loved by children, Brick by Brick is for any business person wanting to understand what it takes to be great." -Lee Cockerell, executive vice president (retired and inspired), Walt Disney World Resort, author, Creating Magic and The Customer Rules From the Hardcover edition.
Dewey Decimal
338.4768872509489
Intended Audience
Trade
Dewey Edition
23
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:276412165294
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Item location:
Mishawaka, Indiana, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping | Estimated between Thu, Jun 6 and Sat, Jun 8 to 43230 |
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| Will usually ship within 2 business days of receiving cleared payment. |
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Return policy
| After receiving the item, contact seller within | Refund will be given as | Return shipping |
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| 30 days | Money Back | Buyer pays for return shipping |
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Seller feedback (4,094,499)
n***- (7)- Feedback left by buyer.
Past month
Verified purchase
Very fast shipping. Somewhat disappointed that the edition received is not the edition pictured in the listing. The listing itself clarifies this though, so that’s mostly my fault for not reading closer. Still happy with the purchase and service.
0***0 (30)- Feedback left by buyer.
Past month
Verified purchase
Llegó en buen estado y bien protegido pero la portada no concuerda con la que se ve en la imagen.
e***p (25)- Feedback left by buyer.
Past month
Verified purchase
Arrived in described condition! Packed in a stuff paper mailer.
Product ratings and reviews
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