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Google Analytics : Understanding Visitor Behavior Paperback Justi
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eBay item number:276392934049
Item specifics
- Condition
- Good
- Seller Notes
- “Used book that is in clean, average condition without any missing pages. 100% Money-Back Guarantee.”
- Book Title
- Google Analytics : Understanding Visitor Behavior Paperback Justi
- ISBN
- 9780596158002
- Publication Year
- 2010
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Google Analytics : Understanding Visitor Behavior
- Item Height
- 0.5in
- Item Length
- 9.2in
- Publisher
- O'reilly Media, Incorporated
- Item Width
- 7in
- Item Weight
- 13.6 Oz
- Number of Pages
- 224 Pages
About this product
Product Information
Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration
Product Identifiers
Publisher
O'reilly Media, Incorporated
ISBN-10
0596158009
ISBN-13
9780596158002
eBay Product ID (ePID)
81840553
Product Key Features
Publication Name
Google Analytics : Understanding Visitor Behavior
Format
Trade Paperback
Language
English
Publication Year
2010
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Length
9.2in
Item Height
0.5in
Item Width
7in
Item Weight
13.6 Oz
Additional Product Features
Lc Classification Number
Za4235
Table of Content
Preface Chapter 1: Introducing Web Analytics Chapter 2: Creating an Implementation Plan Chapter 3: Under the Covers: How Google Analytics Works Chapter 4: Tracking Visitor Clicks, Outbound Links, and Non-HTML Files Chapter 5: Google Analytics Accounts and Profiles Chapter 6: Filters Chapter 7: Tracking Conversions with Goals and Funnels Chapter 8: Must-Have Profiles Chapter 9: Marketing Campaign Tracking Chapter 10: Advanced Tracking Techniques Chapter 11: Enterprise Implementation Considerations Chapter 12: CRM Integration Chapter 13: Tools and Add-Ons Google Analytics Compliance with WAA Standards Regular Expressions Colophon
Copyright Date
2010
Target Audience
Scholarly & Professional
Topic
Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Web / Search Engines, Databases / Data Mining
Dewey Decimal
006.312
Dewey Edition
22
Illustrated
Yes
Genre
Computers
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:276392934049
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