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Advanced Marketing Research - Paperback By Bagozzi, Richard - GOOD

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
9781557865496
Book Title
Advanced Marketing Research
Item Length
9.7in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
1994
Format
Trade Paperback
Language
English
Item Height
0.9in
Author
Richard Bagozzi
Genre
Business & Economics
Topic
Sales & Selling / General, Marketing / Research
Item Width
6.9in
Item Weight
26.1 Oz
Number of Pages
432 Pages

About this product

Product Information

Advanced Marketing Research is a companion volume to Richard Bagozzis Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Topics covered include: Partial lease squares. Multivariate statistical models for categorical data. Cluster analysis in marketing research. Cojoint analysis. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1557865493
ISBN-13
9781557865496
eBay Product ID (ePID)
778603

Product Key Features

Book Title
Advanced Marketing Research
Author
Richard Bagozzi
Format
Trade Paperback
Language
English
Topic
Sales & Selling / General, Marketing / Research
Publication Year
1994
Genre
Business & Economics
Number of Pages
432 Pages

Dimensions

Item Length
9.7in
Item Height
0.9in
Item Width
6.9in
Item Weight
26.1 Oz

Additional Product Features

Lc Classification Number
Hf5415.2.A265 1994
Table of Content
List of Figures vii List of Tables ix List of Contributors xii Acknowledgments xiv Introduction xv 1 Advanced Topics in Structural Equation Models 1 2 Partial Least Squares 52 3 Multivariate Statistical Models for Categorical Data 79 4 The CHAID Approach to Segmentation Modeling: CHI-squared Automatic Interaction Detection 118 5 Cluster Analysis in Marketing Research 160 6 Latent Class Multidimensional Scaling: A Review of Recent Developments in the Marketing and Psychometric Literature 190 7 Conjoint Analysis 223 8 Multiple Correspondence Analysis 260 9 Latent Structure and Other Mixture Modles in Marketing: An Integrative Survey and Overview 295 10 A Review of Recent Developments in Latent Class Regression Modles 352 Index 389
Copyright Date
1994
Lccn
93-040009
Dewey Decimal
658.8/3
Intended Audience
Trade
Dewey Edition
20
Illustrated
Yes

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