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I'm a senior citizen and have used this for years. It completely covers my gray, and lasts longer than 28 days, for me at least, since I don't shampoo daily. It is not a permanent dye so it fades over time. This means no 'new growth lines' which frees you from the schedule of 'having to touch them up'. You can color when you want; when you have the desire; when you have the money. It is also one of the most reasonably priced hair color products out there.
Verified purchase: Yes | Condition: New
I love this color. They’ve stopped selling it and it’s getting very hard to find
Verified purchase: Yes | Condition: New
Thank you thank you! As you know this is discontinued ;(
Verified purchase: Yes | Condition: New
Verified purchase: Yes | Condition: New