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Positioning: The Battle for Your Mind - Paperback By Al Ries - GOOD
US $4.48
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Located in: Montgomery, Illinois, United States
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eBay item number:274276747143
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 0071373586
- Book Title
- Positioning: the Battle for Your Mind
- Publisher
- Mcgraw-Hill Education
- Item Length
- 8 in
- Edition
- 2
- Publication Year
- 2001
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.6 in
- Genre
- Psychology, Business & Economics
- Topic
- Training, Cognitive Psychology & Cognition, Advertising & Promotion
- Item Weight
- 8.3 Oz
- Item Width
- 5.4 in
- Number of Pages
- 224 Pages
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071373586
ISBN-13
9780071373586
eBay Product ID (ePID)
1798795
Product Key Features
Edition
2
Book Title
Positioning: the Battle for Your Mind
Number of Pages
224 Pages
Language
English
Publication Year
2001
Topic
Training, Cognitive Psychology & Cognition, Advertising & Promotion
Illustrator
Yes
Genre
Psychology, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
8.3 Oz
Item Length
8 in
Item Width
5.4 in
Additional Product Features
Intended Audience
Trade
Dewey Decimal
659.1
Table Of Content
Chapter 1. What Positioning Is All About. Chapter 2. The Assault on the Mind. Chapter 3. Getting Into the Mind. Chapter 4. Those Little Ladders in Your Head. Chapter 5. You Can't Get There From Here. Chapter 6. Positioning of a Leader. Chapter 7. Positioning of a Follower. Chapter 8. Repositioning the Competition. Chapter 9. The Power of the Name. Chapter 10. The No-Name Trap. Chapter 11. The Free-Ride Trap. Chapter 12. The Line-Extension Trap. Chapter 13. When Line Extension Can Work. Chapter 14. Positioning a Company: Xerox. Chapter 15. Positioning a Country: Belgium. Chapter 16. Positioning an Island: Jamaica. Chapter 17. Positioning a Product: Milk Duds. Chapter 18. Positioning a Service: Mailgram. Chapter 19. Positioning a Long Island Bank. Chapter 20. Positioning a New Jersey Bank. Chapter 21. Positioning a Ski Resort: Stowe. Chapter 22. Positioning the Catholic Church. Chapter 23. Positioning Yourself and Your Career. Chapter 24. Positioning Your Business. Chapter 25. Playing the Positioning Game.
Synopsis
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
LC Classification Number
HF5817.2
Copyright Date
2001
ebay_catalog_id
4
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:274276747143
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Product ratings and reviews
Most relevant reviews
- Sep 30, 2019
Too far out of date
Verified purchase: YesCondition: Pre-OwnedSold by: second.sale
- Mar 03, 2020
useful to my product marketing manager role
Verified purchase: YesCondition: Pre-Owned
- Aug 02, 2006
Educational Reading
- Sep 10, 2019
HOW TO BE #1
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- Feb 05, 2019
Good book!
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