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NEW - Affiliate Program Management: An Hour a Day Prussakov Affiliate Marketing
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Item specifics
- Condition
- ISBN
- 9780470651735
- Subject Area
- Computers, Business & Economics
- Publication Name
- Affiliate Program Management : an Hour a Day
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.2 in
- Subject
- Internet / General, E-Commerce / Internet Marketing, Advertising & Promotion
- Publication Year
- 2011
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.1 in
- Item Weight
- 27.3 Oz
- Item Width
- 7.3 in
- Number of Pages
- 464 Pages
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470651733
ISBN-13
9780470651735
eBay Product ID (ePID)
99403697
Product Key Features
Number of Pages
464 Pages
Language
English
Publication Name
Affiliate Program Management : an Hour a Day
Subject
Internet / General, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year
2011
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
27.3 Oz
Item Length
9.2 in
Item Width
7.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2011-007564
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/72
Synopsis
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program., Launch, Manage, and Build a Successful Affiliate Marketing Program A StepbyStep Guide This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, daybyday tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more. Do crucial prelaunch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds Set up competitive affiliate program terms Launch the program and recruit affiliates into it Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers Use KPIs, metrics, competitive intelligence, and split testing to optimize performance Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others You'll also find: Essential hints, tips, and techniques for everyone from oneperson shops to Fortune 500 companies Twentyfive readymade affiliate program promotion ideas Realworld case studies that illustrate successes to learn from and mistakes to avoid Praise for Affiliate Program Management: An Hour a Day "Wellwritten and completely comprehensive, this is a mustread for merchants who want to expand brand awareness and increase sales through affiliate marketing." Rosalind Gardner , speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online "It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time." Jim Kukral , tenyear affiliate marketing veteran and author of Attention! This Book Will Make You Money "Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a mustread." Scott Allan , VP of Marketing, LinkShare Corporation "This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov." Anita Campbell , CEO, Small Business Trends "With clear explanations, plentiful realworld examples, and fantastic resource lists, this book is a comprehensive compendium of uptodate knowledge from a leader in the field." Alicia Navarro , cofounder and CEO, Skimlinks, Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool.
LC Classification Number
HF5415.1265.P777
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