Picture 1 of 1
Gallery
Picture 1 of 1
Have one to sell?
Transmedia Marketing: From Film and TV to Games and Digital Media (American Fi..
US $26.00
Condition:
“Paperback--excellent condition”
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowTransmedia Marketing: From Film and TV to Games and Digital Media (American Fi..
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
US $7.72 Economy Shipping.
Located in: Lithia, Florida, United States
Delivery:
Estimated between Wed, Sep 3 and Mon, Sep 8 to 94104
Returns:
Seller does not accept returns.
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:267314902077
Item specifics
- Condition
- Very Good
- Seller Notes
- “Paperback--excellent condition”
- Book Title
- Transmedia Marketing: From Film and TV to Games and Digital Media
- ISBN
- 9780415716116
- Subject Area
- Art, Computers, Performing Arts, Social Science, Business & Economics
- Publication Name
- Transmedia Marketing : from Film and TV to Games and Digital Media
- Publisher
- Routledge
- Item Length
- 9.2 in
- Subject
- Film / General, Marketing / General, Media Studies, Digital Media / General, Film & Video
- Publication Year
- 2015
- Series
- American Film Market Presents Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 34.5 Oz
- Item Width
- 7.5 in
- Number of Pages
- 450 Pages
About this product
Product Identifiers
Publisher
Routledge
ISBN-10
041571611X
ISBN-13
9780415716116
eBay Product ID (ePID)
18038307574
Product Key Features
Number of Pages
450 Pages
Language
English
Publication Name
Transmedia Marketing : from Film and TV to Games and Digital Media
Subject
Film / General, Marketing / General, Media Studies, Digital Media / General, Film & Video
Publication Year
2015
Type
Textbook
Subject Area
Art, Computers, Performing Arts, Social Science, Business & Economics
Series
American Film Market Presents Ser.
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
34.5 Oz
Item Length
9.2 in
Item Width
7.5 in
Additional Product Features
Intended Audience
College Audience
LCCN
2014-035112
Dewey Edition
23
Reviews
"Creatives, business execs, and marketers alike will devour this book's clear guidance and real-world examples of how to shape a project so audiences will love it, participate in it, and share it." - Linda Reisman, Producer, Jeepers Creepers ; Affliction ; The Danish Girl "Anne Zeiser has a unique understanding of the vital role that narrative plays in connecting a mass audience with your content or brand, and her advice for how to close that circuit is some of the best I've seen. There is more than a little bit of secret sauce contained in this book." - Jeff Gomez, CEO, Starlight Runner Entertainment, "Creatives, business execs, and marketers alike will devour this book's clear guidance and real-world examples of how to shape a project so audiences will love it, participate in it, and share it." - Linda Reisman, Producer, Jeepers Creepers ; Affliction ; The Danish Girl "Anne Zeiser has a unique understanding of the vital role that narrative plays in connecting a mass audience with your content or brand, and her advice for how to close that circuit is some of the best I've seen. There is more than a little bit of secret sauce contained in this book." - Jeff Gomez, CEO, Starlight Runner Entertainment; Transmedia Producer, Avatar, Pirates of the Caribbean , Transformers , The Amazing Spider-Man , Teenage Mutant Ninja Turtles, Halo , Hot Wheels
Illustrated
Yes
Dewey Decimal
302.23068/8
Table Of Content
Acknowledgements/Preface; Chapter 1 - Media Makers = Media Marketers; Chapter 2 - Be Transmedia; Chapter 3 - Harness Your Inner Marketer; Chapter 4 - The Marketing Plan; Chapter 5 - Know Your Media Project; Chapter 6 - Research to Win; Chapter 7 - Audience, Audience, Audience; Chapter 8 - Goals and Objectives; Chapter 9 - Branding; Chapter 10 - What's in a Name?; Chapter 11 - Visual and Aural Identity; Chapter 12 - Positioning and Messaging; Chapter 13 - The Project Launch; Chapter 14 - Media Relations; Chapter 15 - Press Materials; Chapter 16 - Media Events; Chapter 17 - Markets, Festivals, and Trade Events; Chapter 18 - Awards; Chapter 19 - Strategic Partners; Chapter 20 - The Art of Art; Chapter 21 - The Open and Title Sequence; Chapter 22 - Trailers, Promos, and Sizzlers; Chapter 23 - The Media Plan; Chapter 24 - Advertising Creative; Chapter 25 - Advertising Context; Chapter 26 - Online and On-the-go Marketing; Chapter 27 - The Social Screen; Chapter 28 - Interactive Content and Marketing; Chapter 29 - Media-fueled Social Impact; Chapter 30 - Measuring Outcomes; Chapter 31 - Transmedia Marketing Case Studies; Chapter 32 - Market It!
Synopsis
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You'll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you'll learn first-hand how to execute your plan's publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms - The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches - A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms - film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you'll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project., Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You'll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you'll learn first-hand how to execute your plan's publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms - The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches - A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo , and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms - film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing , you'll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project., Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You'll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you'll learn first-hand how to execute your plan's publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms - The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pok mon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches - A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo , and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms - film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing , you'll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
LC Classification Number
P96.M36Z45 2015
Item description from the seller
Popular categories from this store
Seller feedback (1,806)
- l***l (1027)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat communication! Smooth transaction! Speedy delivery. Great packaging! Item as described. Great quality. Great appearance! Great condition like new. Great value for the money. A+++++ seller!NIV Life in the Spirit Study Bible (#267222411119)
- r***i (27)- Feedback left by buyer.Past 6 monthsVerified purchaseCondition was noted as "excellant" in the description, and when the item arrived it looked BRAND NEW. Packaging was excellent, and double wrapped for quality/ safety. Item shipped out quickly. Would highly recommend this seller for future book perchases!Alice in Chains: The Untold Story (#267203346958)
- c***r (381)- Feedback left by buyer.Past monthVerified purchaseGood postage time - well packaged- I have reservations on who delivered the package as it was unknowingly dropped off on my front doorstep. Not a fan of that in this day & age!! Seller was great! Well done!
More to explore :
- Fiction Paperbacks Books with Film/TV Adaptation,
- Movies & TV Film Weekly Magazines,
- Fiction with Film/TV Adaptation Fiction & Books,
- Goosebumps Fiction with Film/TV Adaptation & Fiction Books,
- Movies & TV Film Fun Magazines in English,
- Fiction Books with Film/TV Adaptation Fiction & with Vintage,
- Fiction Paperbacks Books with Film/TV Adaptation with Vintage,
- Harry Potter Fiction Fiction & Books with Film/TV Adaptation,
- Fiction Books in Italian Fiction & with Film/TV Adaptation,
- Fiction Books in English Fiction & with Film/TV Adaptation