LCCN2013-020894
Reviews'Given the variety of analytic perspectives discussed in this book, each with its own definitions and vocabulary, it is helpful that key terms are both highlighted in colour in the text and then summarily defined in the glossary.'
Table Of Content1. What is Popular Culture and Why Study It?2. Expanding the Rhetorical Tradition3. A Narrative Perspective4. A Dramatistic Perspective5. A Symbolic Convergence Perspective6. A Neo-Marxist Perspective7. Feminist Perspectives8. A Music Perspective: The Illusion of Life9. Visual Perspectives10. Media-Centered PerspectivesAppendix. Writing a Popular Culture Rhetorical Essay
SynopsisCan TV shows, popular music, advertisements, and films help us understand rhetorical theory and criticism? The Rhetorical Power of Popular Culture, Second Editionincludes examples like these to make rhetorical theory and criticism accessible, relevant, and meaningful. Exploring the powerfully persuasive rhetorical messages that pervade daily life, the book provides an easy-to-understand introduction to rhetorical theory and criticism by focusing on the powerful role that popular culture plays in persuading us what to believe and how to behave. The book's step-by-step approach and range of popular culture examples help students learn to apply rhetorical theory and criticism to their own lives and assigned work., This undergraduate textbook introduces students to rhetorical theory and criticism through studying the persuasive potential of TV, film, music, advertising and comics., A provocative exploration of the powerfully persuasive rhetorical messages that pervade our daily lives, Can TV shows, popular music, advertisements, and films help us understand rhetorical theory and criticism? This fascinating book includes examples like these to make rhetorical theory and criticism accessible, relevant, and meaningful. The author provides an easy-to-understand introduction to this topic by focusing on the powerful role that popular culture plays in persuading us what to believe and how to behave. The book's step-by-step approach and wide array of popular culture examples will help you learn to apply rhetorical theory and criticism to your own life and assigned work. Key Features Each chapter introduces a rhetorical theory, explores familiar examples from popular culture, and demonstrates how to describe, interpret, and evaluate today's "texts" through rhetorical analysis. The author walks you through the steps necessary to write analyses of various forms of popular culture, including stage musicals, film, television, popular music, and advertising. End-of-chapter sample essays and challenge exercises get you involved in the hands-on process of popular cultural criticism. Applying What You've Learned boxes embedded in each chapter help you retain key concepts. Student Study Site, Visit the open-access student study site at www.sagepub.com/sellnow2e for chapter-specific learning materials including SAGE Journal Articles, links to web resources, mobile-friendly key term flashcards, mobile-friendly web quizzes, and web exercises. Book jacket., Can TV shows, popular music, advertisements, and films help us understand rhetorical theory and criticism? The Rhetorical Power of Popular Culture, Second Edition includes examples like these to make rhetorical theory and criticism accessible, relevant, and meaningful. Exploring the powerfully persuasive rhetorical messages that pervade daily life, the book provides an easy-to-understand introduction to rhetorical theory and criticism by focusing on the powerful role that popular culture plays in persuading us what to believe and how to behave. The book's step-by-step approach and range of popular culture examples help students learn to apply rhetorical theory and criticism to their own lives and assigned work.