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Advertising Promotion and Other Aspects of Integrated Marketing Communications, Loose-Leaf Version by Terence A. Shimp and J. Craig Andrews (2017, Ringbound)

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This is Loose-Leaf Version by Terence A. Shimp and J. Craig Andrews (2017, Ringbound).

About this product

Product Identifiers

PublisherCengage Learning

ISBN-101337290556

ISBN-139781337290555

eBay Product ID (ePID)24038679337

Product Key Features

SubjectMarketing / General, Advertising & Promotion

Publication Year2017

Publication NameAdvertising Promotion and Other Aspects of Integrated Marketing Communications, Loose-Leaf Version

LanguageEnglish

TypeTextbook

Subject AreaBusiness & Economics

AuthorTerence A. Shimp, J. Craig Andrews

FormatRingbound

Additional Product Features

Intended AudienceCollege Audience

Edition Number10

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

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