Enron Ascending The Forgotten - GOOD

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
Book Title
Enron Ascending The Forgotten
MPN
Does not apply
ISBN
9781118549575
Subject Area
Technology & Engineering, Business & Economics
Publication Name
Enron Ascending : the Forgotten Years, 1984-1996
Publisher
Wiley & Sons, Incorporated, John
Item Length
0.4 in
Subject
General, Industries / Energy, Power Resources / General
Publication Year
2018
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.4 in
Author
Robert L. Bradley Jr.
Item Weight
43.9 Oz
Item Width
0.4 in
Number of Pages
816 Pages
Category

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118549570
ISBN-13
9781118549575
eBay Product ID (ePID)
219119404

Product Key Features

Number of Pages
816 Pages
Language
English
Publication Name
Enron Ascending : the Forgotten Years, 1984-1996
Publication Year
2018
Subject
General, Industries / Energy, Power Resources / General
Type
Textbook
Author
Robert L. Bradley Jr.
Subject Area
Technology & Engineering, Business & Economics
Format
Hardcover

Dimensions

Item Height
0.4 in
Item Weight
43.9 Oz
Item Length
0.4 in
Item Width
0.4 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2018-002976
Reviews
"Robert L. Bradley's *Enron Ascending* is one of the most remarkable contributions to business history in years. This is the inside history of the company by a man who was there. Anyone interested in American capitalism should read this book." Tyler Cowen "There is only one reason to read another book on Enron: the author offers a more complete and authoritative account of the run-up to Enron's collapse than that offered by others, and in doing so invites a deeper consideration of the meaning of the Enron story." Malcolm Salter
Table Of Content
Introduction: The Process of Enron (Pages: 1-65) Part I : From HNG to Enron: 1984-1987 CHAPTER 1 The New Houston Natural Gas (Pages: 67-104) CHAPTER 2 HNG/InterNorth (Pages: 105-146) CHAPTER 3 Foundations (Pages: 147-182) Part II : Peril and Progress: 1987-1989 CHAPTER 4 Crisis at Enron Oil Corporation: 1987 (Pages: 183-207) CHAPTER 5 Recovery: 1988-1989 (Pages: 209-248) Part III : Natural Gas, Natural Politics: 1990-1993 CHAPTER 6 Natural Gas Majoring (Pages: 249-305) CHAPTER 7 Political Lay (Pages: 307-345) Part IV : Jeff Skilling CHAPTER 8 Gas Marketing: 1990-1991 (Pages: 347-384) CHAPTER 9 Expanding Gas Marketing: 1992-1993 (Pages: 385-422) Part V : Expanding Enron: 1994-1996 CHAPTER 10 The Steady Side (Pages: 423-460) CHAPTER 11 Enron Capital & Trade Resources (Pages: 461-488) CHAPTER 12 International Ambitions (Pages: 489-515) Part VI : Restless Enron: 1994-1996 CHAPTER 13 Alternative Energies (Pages: 517-561) CHAPTER 14 Visionary Enron (Pages: 563-587) CHAPTER 15 Energy Retailing (Pages: 589-640) Epilogue: Dangerous Ambitions (Pages: 641-675) Kenneth L. Lay: A Chronology (Pages: 677-688) Selected Bibliography (Pages: 689-718) Illustration Credits (Pages: 719-720) Name Index (Pages: 721-786)
Synopsis
A great fall cannot be understood apart from the rise that preceded it. Enron Ascending is the only book to date that examines in detail the first two-thirds of that iconic energy company's life. Thus, it is the only book to date that exposes the deepest causes of Enron's stunning collapse. Nobel economist Paul Krugman predicted that history would look upon Enron's plummet as a greater turning point than the fall of the Twin Towers. Enron Ascending explains the shock of the company's fall by recalling the astounding achievements of Enron's birth, childhood, adolescence, and early maturity. It sets forth the once-celebrated but now-forgotten industry and innovation that caused the company and its reputation to soar stratospherically. At the same time, always conscious of the company's fate, the book highlights throughout the developing habits of thought and behavior that later evolved into self-destructive acts of desperation and deceit. Written fifteen years after the firm's demise, Enron Ascending offers the long perspective of a uniquely positioned insider, Robert L. Bradley, Jr., the company's director of public-policy analysis and Chairman Ken Lay's personal speechwriter. The book also offers a library of previously unavailable information, drawn from Bradley's innumerable corporate documents and unrepeatable interviews, which he collected in his capacity as the company's prospective historian. Most important, however, Enron Ascending offers an antidote to the unending stories, studies, and books about Enron that are presented as just-the-facts but are in reality shaped decisively by the worldview of their authors. Bradley shows, beyond dispute, that the early habits which set precedents for Enron's history-making demise were directly contrary to the free-market behaviors and capitalist attitudes generally blamed for Enron's fall.
LC Classification Number
HD9502.U54E5727 2018

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    We still live with the remnants and fallout of Enron, and this book gives an inside look.

    Verified purchase: YesCondition: Pre-OwnedSold by: zuber