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Marketing Management 15E - Philip Kotler - Kevin Keller Used Hard Cover
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Condition:
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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- Buy It NowMarketing Management 15E - Philip Kotler - Kevin Keller Used Hard Cover
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Item specifics
- Condition
- Custom Bundle
- No
- Educational Level
- Adult & Further Education
- ISBN
- 9780133856460
- Subject Area
- Business & Economics
- Publication Name
- Marketing Management
- Publisher
- Pearson Education
- Item Length
- 11 in
- Subject
- Marketing / General
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.4 in
- Item Weight
- 68.8 Oz
- Item Width
- 8.7 in
- Number of Pages
- 832 Pages
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133856461
ISBN-13
9780133856460
eBay Product ID (ePID)
203520938
Product Key Features
Number of Pages
832 Pages
Publication Name
Marketing Management
Language
English
Publication Year
2014
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.4 in
Item Weight
68.8 Oz
Item Length
11 in
Item Width
8.7 in
Additional Product Features
Edition Number
15
Intended Audience
College Audience
LCCN
2014-023870
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success
Synopsis
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts., Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. KEY TOPICS: Understanding Marketing Management; Capturing Marketing Insights; Connecting with Customers; Building Strong Brands; Shaping the Market Offerings; Delivering Value; Communicating Value; Managing the Marketing Organization MARKET: For marketing professionals who place special emphasis to creativity and imagination in marketing management., For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts., NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496 /ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461 /ISBN-13: 9780133856460 and ISBN-10: 0133876802 /ISBN-13: 9780133876802 . For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
LC Classification Number
HF5415.13.K64 2016
Item description from the seller
Seller feedback (969)
- p***c (9)- Feedback left by buyer.Past monthVerified purchaseMy entire experience with this seller was outstanding. The ordering of my product, the payment, and the shipping were all very easy to accomplish. The product was very well packed which ensured that there was no damage at all. The photos and the description were very accurate.I received my order very quickly with no delays at all.
- u***u (915)- Feedback left by buyer.Past yearVerified purchaseThank you, it’s a great addition to my growing collection. The cost of the item was fairly priced. The item’s quality and in-person appearance met my expectations. Shipping was prompt, and it arrived in as described condition. The seller communicated effectively, providing updates and answering my questions. Overall, I recommend this seller for their professionalism and great customer service. Thank you for a smooth transaction!Handmade by Robots Stitch #016 Disney Lilo & Stitch Movie Vinyl Figure (#267121584052)
- 3***3 (75)- Feedback left by buyer.Past monthVerified purchaseShipped in a timely manner, packing was good, as described, and the value was comparable to others. Would use the seller again.
Product ratings and reviews
Most relevant reviews
- Apr 06, 2020
Excellent quality
Verified purchase: YesCondition: Pre-OwnedSold by: texts_direct
- Oct 26, 2017
International Edition is great
Verified purchase: YesCondition: NewSold by: itextstore
- Nov 02, 2015
Marketing
Verified purchase: YesCondition: NewSold by: bookseller2221
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Seller feedback (969)
- p***c (9)- Feedback left by buyer.Past monthVerified purchaseMy entire experience with this seller was outstanding. The ordering of my product, the payment, and the shipping were all very easy to accomplish. The product was very well packed which ensured that there was no damage at all. The photos and the description were very accurate.I received my order very quickly with no delays at all.
- u***u (915)- Feedback left by buyer.Past yearVerified purchaseThank you, it’s a great addition to my growing collection. The cost of the item was fairly priced. The item’s quality and in-person appearance met my expectations. Shipping was prompt, and it arrived in as described condition. The seller communicated effectively, providing updates and answering my questions. Overall, I recommend this seller for their professionalism and great customer service. Thank you for a smooth transaction!Handmade by Robots Stitch #016 Disney Lilo & Stitch Movie Vinyl Figure (#267121584052)
- 3***3 (75)- Feedback left by buyer.Past monthVerified purchaseShipped in a timely manner, packing was good, as described, and the value was comparable to others. Would use the seller again.