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Payback : Reaping the Rewards of Innovation by Harold L. Sirkin, James P. Andrew

US $15.38
Condition:
Like New
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eBay item number:267147814365
Last updated on Aug 31, 2025 10:42:04 PDTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
ISBN
9781422103135
Book Title
Payback : Reaping the Rewards of Innovation
Publisher
Harvard Business Review Press
Item Length
9.6 in
Publication Year
2007
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
1 in
Author
Harold L. Sirkin, James P. Andrew, John Butman
Genre
Technology & Engineering, Business & Economics
Topic
Leadership, Industries / General, Industrial Management, Nanotechnology & Mems
Item Weight
19.9 Oz
Item Width
6.5 in
Number of Pages
228 Pages
Category

About this product

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1422103137
ISBN-13
9781422103135
eBay Product ID (ePID)
53568433

Product Key Features

Book Title
Payback : Reaping the Rewards of Innovation
Number of Pages
228 Pages
Language
English
Publication Year
2007
Topic
Leadership, Industries / General, Industrial Management, Nanotechnology & Mems
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Author
Harold L. Sirkin, James P. Andrew, John Butman
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
19.9 Oz
Item Length
9.6 in
Item Width
6.5 in

Additional Product Features

Intended Audience
Trade
LCCN
2006-024530
Dewey Edition
22
Dewey Decimal
658.5/14
Synopsis
If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success. Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and building the product or service? Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models--integrator, orchestrator, and licenser--each of which balances risk and reward differently. The authors then present a short list of decisions and activities that you must make--not delegate--to achieve a high return on innovation. You won't find facile answers in Payback --but you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation.
LC Classification Number
HD45.A628 2006

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