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MARKETING IDENTITIES: THE INVENTION OF JEWISH ETHNICITY IN By David A. Brenner

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eBay item number:266931352404

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Type
Paperback
Publication Name
Wayne State University Press
ISBN-10
0814326846
ISBN
9780814326848
Book Title
Marketing Identities : the Invention of Jewish Ethnicity in Ost Und West
Publisher
Wayne State University Press
Item Length
9 in
Publication Year
1998
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.5 in
Author
David Brenner
Genre
Social Science, History
Topic
Sociology / General, Jewish Studies, Jewish
Item Weight
12 Oz
Item Width
6 in
Number of Pages
248 Pages
Category

About this product

Product Identifiers

Publisher
Wayne State University Press
ISBN-10
0814326846
ISBN-13
9780814326848
eBay Product ID (ePID)
201189

Product Key Features

Book Title
Marketing Identities : the Invention of Jewish Ethnicity in Ost Und West
Number of Pages
248 Pages
Language
English
Topic
Sociology / General, Jewish Studies, Jewish
Publication Year
1998
Illustrator
Yes
Genre
Social Science, History
Author
David Brenner
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
12 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

LCCN
97-050452
Dewey Edition
21
Dewey Decimal
943/.155004924
Synopsis
This work analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using techniques of modern marketing, such as stereotyping, the editors of this successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of ethnicity as we know it in the late 20th century., Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.
LC Classification Number
DS135.G33B736 1998

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