The item you selected has ended, but we found something similar.

Picture 1 of 2

Stock photo

Marketing Management by Kotler & Keller - INSTRUCTOR'S REVIEW COPY - Picture 1 of 2

Marketing Management by Kotler & Keller - INSTRUCTOR'S REVIEW COPY - Picture 2 of 2

Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)

5.05 product ratings

perrycharlestextbooks (6934)
100% positive feedback

Price:

$29.99

+ $8.00 shipping

Estimated delivery Sat, Sep 28 - Mon, Sep 30

Returns:

30 days returns. Buyer pays for return shipping.

Condition:

Brand New

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133856461
ISBN-13
9780133856460
eBay Product ID (ePID)
203520938

Product Key Features

Number of Pages
832 Pages
Language
English
Publication Name
Marketing Management
Subject
Marketing / General
Publication Year
2014
Type
Textbook
Author
Kevin Keller, Philip Kotler
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Height
1.4 in
Item Weight
68.8 Oz
Item Length
11 in
Item Width
8.7 in

Additional Product Features

Edition Number
15
Intended Audience
College Audience
LCCN
2014-023870
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success
Synopsis
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts., Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. KEY TOPICS: Understanding Marketing Management; Capturing Marketing Insights; Connecting with Customers; Building Strong Brands; Shaping the Market Offerings; Delivering Value; Communicating Value; Managing the Marketing Organization MARKET: For marketing professionals who place special emphasis to creativity and imagination in marketing management., For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts., NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496 /ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461 /ISBN-13: 9780133856460 and ISBN-10: 0133876802 /ISBN-13: 9780133876802 . For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
LC Classification Number
HF5415.13.K64 2016

All listings for this product

item 1 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$14.00
item 2 Marketing Management
$22.73
Free shipping
item 3 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$17.00
item 4 Marketing Management Hardcover Kevin, Kotler, Philip Keller
$24.58
Free shipping
item 5 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)-Good
$24.72
Free shipping
item 6 Marketing Management by Kotler, Philip, Keller, Kevin
$24.90
Free shipping
item 7 Marketing Management
$25.17
Free shipping
item 8 Marketing Management Hardcover Kevin, Kotler, Philip. Keller
$25.20
Free shipping
item 9 Marketing Management
$25.26
Free shipping
item 10 Marketing Management
$25.27
Free shipping
item 11 Marketing Management (15th Edition) - Hardcover By Kotler, Philip T - VERY GOOD
$26.05
Free shipping
item 12 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$20.00
item 13 Marketing Management by Kevin Keller and Philip. Kotler (2014, Hardcover)
$20.00
item 14 Marketing Management by Kotler, Philip, Keller, Kevin
$26.18
Free shipping
item 15 Marketing Management by Kevin Keller and Philip Kotler (2014, HC)
$19.00
item 16 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$17.99
+$8.99 shipping
item 17 Marketing Management
$28.53
Free shipping
item 18 Marketing Management 15th Edition Kotler Keller Hard Cover ISBN 9780133856460
$22.00
item 19 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$28.95
Free shipping
item 20 Marketing Management by Kotler & Keller - INSTRUCTOR'S REVIEW COPY - VERY GOOD
$29.95
Free shipping
item 21 Marketing Management 15E by Kevin Keller and Philip Kotler (2014, Hardcover)
$29.95
Free shipping
item 22 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$30.00
Free shipping
item 23 Marketing Management 15E by Kevin Keller and Philip Kotler (2014, Hardcover)
$25.00
+$6.00 shipping
item 24 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$24.99
item 25 Marketing Management
$25.26
+$5.99 shipping
item 26 Marketing Management by Philip Kotler: Used
$31.34
Free shipping
item 27 Marketing Management: Keller, Kotler (2014) U.S. EDITION. VERY GOOD
$26.05
item 28 Marketing Management 15th Edition by Kotler & Keller - INSTRUCTOR'S REVIEW COPY
$24.50
+$8.95 shipping
item 29 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$28.00
item 30 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$30.00
+$5.75 shipping
item 31 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$30.00
item 32 Marketing Management 15E Philip Kotler Kevin Keller
$29.99
+$6.99 shipping
item 33 Marketing Management 15th Edition (2016, Hardcover) ISBN 978-0-13-385646-0
$30.50
item 34 Marketing Management by Kotler & Keller - INSTRUCTOR'S REVIEW COPY
$29.99
Last one+$8.00 shipping
item 35 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$39.99
Free shipping
item 36 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$34.99
item 37 Marketing Management [ Kotler, Philip ] Used - Acceptable
$42.91
Free shipping
item 38 Marketing Management - Kevin Keller and Philip Kotler (2014, Hardcover)
$40.00
item 39 Marketing Management by Kevin Lane Keller and Philip Kotler 2014 Hardcover
$40.00
item 40 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$40.00
item 41 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$42.99
+$5.00 shipping
item 42 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$49.99
Free shipping
item 43 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$50.00
Free shipping
item 44 Marketing Management Hardcover Philip, Keller, Kevin Kotler
$45.50
item 45 Marketing Management by Kotler & Keller - NEW INSTRUCTOR'S REVIEW COPY
$45.00
+$9.45 shipping
item 46 Marketing Management Textbook - 9780133856460
$50.00
+$5.00 shipping
item 47 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$50.00
item 48 Marketing Management by Kevin Lane Keller and Philip Kotler 2014 Hardcover
$50.00
item 49 Marketing Management by Kotler, Keller (2014, Hardcover) 12-17-23
$48.88
+$9.00 shipping
item 50 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$49.99
+$9.99 shipping
item 51 Marketing Management (15th Edition) by Kotler, Philip T., Keller, Kevin Lane
$62.36
Free shipping
item 52 Marketing Management by Keller and Kotler 2014 Hardcover. FREE SHIPPING.
$69.30
Free shipping
item 53 Marketing Management by Kevin Lane Keller and Philip Kotler Instructor Copy New
$69.95
Free shipping
item 54 Marketing Management 15th Edition Kotler Keller ISBN 9780133856460
$65.00
item 55 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$65.00
item 56 Marketing Management by Kevin Lane Keller and Philip Kotler (2014, Hardcover)
$79.95
Free shipping
item 57 Marketing Management by Kevin Lane Keller and Philip Kotler 2014 Hardcover New
$80.00
item 58 Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)
$90.00
item 59 Marketing Management by Kevin Lane Keller and Philip Kotler (2014, Hardcover)
$117.68
+$4.95 shipping

See all 62

5.0

5.0 out of 5 stars based on 5 product ratings

5 product ratings

5 users rated this 5 out of 5 stars
0 users rated this 4 out of 5 stars
0 users rated this 3 out of 5 stars
0 users rated this 2 out of 5 stars
0 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

5 out of 5 stars
by lotsastuff2buyApr 06, 2020
Excellent quality
Bought a used book and it looks brand new.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by thorprOct 26, 2017
International Edition is great
Has all the same content as the domestic edition at a fraction of the cost
Verified purchase: Yes | Condition: New
5 out of 5 stars
by drmaj1356Nov 02, 2015
Marketing
The book gives an in-depth perspective of the field of marketing.
Verified purchase: Yes | Condition: New

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)
5.0 out of 5 stars based on 1 product rating
$52.85 New
$35.99 Used
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.7 out of 5 stars based on 22 product ratings
$37.46 New
$32.00 Used
Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
5.0 out of 5 stars based on 6 product ratings
$11.27 New
---- Used
Self Heal by Design : The Role of Micro-Organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 22 product ratings
$10.00 New
---- Used
Pmbok® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK® Guide) - Seventh Edition and the Standard for Project Management (ENGLISH) by Project Management Institute (2021, Trade Paperback)
4.8 out of 5 stars based on 12 product ratings
$16.80 New
$14.99 Used
Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)
4.9 out of 5 stars based on 10 product ratings
$40.40 New
$37.95 Used
Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)
4.9 out of 5 stars based on 17 product ratings
$17.90 New
$15.95 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

😇, 😇Agile Practice Guide by Project Management Institute Staff Free Shipping
$16.80
Trending at $17.96
Organic Chemistry As a Second Language : First Semester Topics by David R. Klein
$16.00
Trending at $20.30
The Pocket Guide to the DSM-5-TR (TM) Diagnostic Exam Paperback
$8.99
Trending at $11.55
Motivational Interviewing :Helping People Change and Grow 4th Edition, Hardcover
$19.59
Trending at $22.00
The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery Paperback
$8.09
Trending at $9.60
National Electrical Code 2017 by (NFPA) National Fire Protection USA STOCK
$32.99
Trending at $39.74

Picture 1 of 2

Marketing Management by Kevin Keller and Philip Kotler (2014, Hardcover)

About this product

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

Ratings and Reviews

Most relevant reviews

Excellent quality

International Edition is great

Marketing

Best Selling in Textbooks

Save on Textbooks

You may also like