This hair mask really left my hair feeling very soft. My hair is so dry that after rinsing out some other regular conditioners and hairs mask treatments I've used, I can feel the extreme dryness of my hair, in spite of using conditioners and masks treatments that are supposed to be very effective for dry, brittle hair issues. The other hair mask treatments were more expensive, too. With use of the Oliology hair mask, I got softer, less dry & brittle hair, and I saved money, as well.