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Marketing Strategy and Competitive Positioning (4th Edition) - Paperback - GOOD

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Last updated on Jun 21, 2025 22:25:58 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
Book Title
Marketing Strategy and Competitive Positioning (4th Edition)
MPN
Does not apply
ISBN
9780273706977
Subject Area
Business & Economics
Publication Name
Marketing Strategy and Competitive Positioning
Publisher
Prentice Hall PTR
Item Length
7.5 in
Subject
Marketing / General
Publication Year
2008
Type
Textbook
Format
Perfect
Language
English
Item Height
1.3 in
Author
John Saunders, Graham Hooley, Brigitte Nicoulaud, Nigel F. Piercy
Features
Revised
Item Weight
42.4 Oz
Item Width
9.7 in
Number of Pages
636 Pages
Category

About this product

Product Information

Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0273706977
ISBN-13
9780273706977
eBay Product ID (ePID)
61478342

Product Key Features

Number of Pages
636 Pages
Publication Name
Marketing Strategy and Competitive Positioning
Language
English
Subject
Marketing / General
Publication Year
2008
Features
Revised
Type
Textbook
Author
John Saunders, Graham Hooley, Brigitte Nicoulaud, Nigel F. Piercy
Subject Area
Business & Economics
Format
Perfect

Dimensions

Item Height
1.3 in
Item Weight
42.4 Oz
Item Length
7.5 in
Item Width
9.7 in

Additional Product Features

Edition Number
4
LCCN
2007-041193
Dewey Edition
23
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.8/02
Edition Description
Revised Edition
Lc Classification Number
Hf5415

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