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The Business of Fashion: Designing, Manufacturing, and Marketing - ACCEPTABLE

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Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
Brand
Unbranded
MPN
Does not apply
ISBN
9781563671821
Format
Hardcover
Language
English
Book Title
Business of Fashion 2nd Edition : Designing, Manufacturing, and Marketing
Item Height
1.9in
Author
Nancy O. Bryant, Leslie Davis Burns
Item Length
9.3in
Publisher
Fairchild Books
Genre
Design, Business & Economics
Topic
Fashion & Accessories, Industries / Fashion & Textile Industry, Management
Item Width
7.4in
Item Weight
44.1 Oz
Number of Pages
624 Pages

About this product

Product Information

The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.

Product Identifiers

Publisher
Fairchild Books
ISBN-10
1563671824
ISBN-13
9781563671821
eBay Product ID (ePID)
2521190

Product Key Features

Book Title
Business of Fashion 2nd Edition : Designing, Manufacturing, and Marketing
Author
Nancy O. Bryant, Leslie Davis Burns
Format
Hardcover
Language
English
Topic
Fashion & Accessories, Industries / Fashion & Textile Industry, Management
Genre
Design, Business & Economics
Number of Pages
624 Pages

Dimensions

Item Length
9.3in
Item Height
1.9in
Item Width
7.4in
Item Weight
44.1 Oz

Additional Product Features

Lc Classification Number
Tt496.U6b87 2002
Edition Number
2
Table of Content
* Organisation of the U.S. Textile and Apparel Industries- From Spinning Machine to Supply Chain Management- Business and Legal Framework of Textile and Apparel Companies- Structure of the U.S. Textile Industry- Ready-to-Wear: Company Organisation* Creating and Marketing an Apparel Line- Creating a Line: Research- Creating a Line: Design- Design Development and Style Selection- Marketing an Apparel Line* Apparel Production and Distribution- Preproduction Processes- Sourcing Decisions and Production Centres- Production Processes and Quality Assurance- Distribution and Retailing* Organisation and Operation of the Accessories and Home Fashions Industries- Accessories- Home FashionsTEXT FEATURES* Heavily illustrated with new photos and line drawings* Updated discussion of the role of finance and information technology* Discussion of trade dress under trademark law* New information on design teams, sales volume and sell-through, computer-aided design, production information management and trends in sourcing* Instructor's Guide includes learning objectives, outlines, activities, discussion and exam questions and outside and Internet resources. Guidelines for term projects and papers are also provided.
Copyright Date
2002
Target Audience
Trade
Lccn
2001-087114
Dewey Decimal
338.4/7687/0973
Dewey Edition
22
Illustrated
Yes

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  • A excellent source for Fashion Development!

    This is an EXCELLENT apparel industry book. It covers every aspect of product development to the marketing of fashion.

    Verified purchase: YesCondition: Pre-OwnedSold by: thrift.books