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Multimedia Learning - Paperback By Mayer, Richard E - ACCEPTABLE - Picture 1 of 1
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Multimedia Learning - Paperback By Mayer, Richard E - ACCEPTABLE

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Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
Brand
Unbranded
Book Title
Multimedia Learning
MPN
Does not apply
ISBN
9780521735353
Subject Area
Computers, Psychology
Publication Name
Multimedia Learning
Publisher
Cambridge University Press
Item Length
9 in
Subject
General, Interactive & Multimedia
Publication Year
2009
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.8 in
Author
Richard E. Mayer
Item Weight
18 Oz
Item Width
6 in
Number of Pages
320 Pages

About this product

Product Information

Although verbal learning offers a powerful tool, Mayer explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In this second edition, Mayer includes double the number of experimental comparisons, 6 new principles - signalling, segmenting, pertaining, personalization, voice and image principles. The 12 principles of multimedia instructional design have been reorganized into three sections - reducing extraneous processing, managing essential processing and fostering generative processing. Finally an indication of the maturity of the field is that the second edition highlights boundary conditions for each principle research-based constraints on when a principle is likely or not likely to apply. The boundary conditions are interpreted in terms of the cognitive theory of multimedia learning, and help to enrich theories of multimedia learning.

Product Identifiers

Publisher
Cambridge University Press
ISBN-10
0521735351
ISBN-13
9780521735353
eBay Product ID (ePID)
70338560

Product Key Features

Number of Pages
320 Pages
Language
English
Publication Name
Multimedia Learning
Publication Year
2009
Subject
General, Interactive & Multimedia
Type
Textbook
Subject Area
Computers, Psychology
Author
Richard E. Mayer
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
18 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Edition Number
2
LCCN
2008-021185
Dewey Edition
22
Reviews
"...The material is well structured and goes into succeeding levels of detail to describe what works and what doesn't. Cognitive aspects of how learning is delivered are thoroughly presented, using many charts and graphics to provide alternate means of viewing the text data. The text relies on extensive research performed by the author and other notable cognitive psychologists and instructional designers in the field. The book can serve as an excellent text for upper-level undergraduate and graduate courses in instructional design. It can also be used by professionals in the field, as a reference guide to what may be new cognitive research applied to the area of multimedia learning." --Bernice Glenn, Reviews.com (Computing Reviews)
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
371.33/467
Lc Classification Number
Lb1028.5.M36 2009
Table of Content
Preface; Part I. Introduction to Multimedia Learning: 1. The promise of multimedia learning; 2. Science of instruction: determining what works in multimedia learning; 3. Science of learning: determining how multimedia learning works; Part II. Principles for Reducing Extraneous Processing in Multimedia Learning: 4. Coherence principle; 5. Signaling principle; 6. Redundancy principle; 7. Spatial contiguity principle; 8. Temporal contiguity principle; Part III. Principles for Managing Essential Processing in Multimedia Learning: 9. Segmenting principle; 10. Pretraining principle; 11. Modality principle; Part IV. Principles for Fostering Generative Processing: 12. Multimedia principle; 13. Personalization, voice, and image principles; Part V. Conclusion: 14. Principles of multimedia design; References.
Copyright Date
2009

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  • by a5tUhgtUT-G@Deleted
    Jul 08, 2010

    What I was looking for

    This was the book I've been looking for to help link theory, research and practice for instructional design. It's a helpful reference for learning or teaching educational principles in the context of Web 2.0 educational software.

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