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Multimedia Learning - Paperback By Mayer, Richard E - ACCEPTABLE
US $4.90
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Located in: Montgomery, Illinois, United States
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eBay item number:266767284125
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- Multimedia Learning
- MPN
- Does not apply
- ISBN
- 9780521735353
- Subject Area
- Computers, Psychology
- Publication Name
- Multimedia Learning
- Item Length
- 9 in
- Publisher
- Cambridge University Press
- Subject
- General, Interactive & Multimedia
- Publication Year
- 2009
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8 in
- Item Width
- 6 in
- Item Weight
- 18 Oz
- Number of Pages
- 320 Pages
About this product
Product Information
Although verbal learning offers a powerful tool, Mayer explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In this second edition, Mayer includes double the number of experimental comparisons, 6 new principles - signalling, segmenting, pertaining, personalization, voice and image principles. The 12 principles of multimedia instructional design have been reorganized into three sections - reducing extraneous processing, managing essential processing and fostering generative processing. Finally an indication of the maturity of the field is that the second edition highlights boundary conditions for each principle research-based constraints on when a principle is likely or not likely to apply. The boundary conditions are interpreted in terms of the cognitive theory of multimedia learning, and help to enrich theories of multimedia learning.
Product Identifiers
Publisher
Cambridge University Press
ISBN-10
0521735351
ISBN-13
9780521735353
eBay Product ID (ePID)
70338560
Product Key Features
Publication Name
Multimedia Learning
Format
Trade Paperback
Language
English
Subject
General, Interactive & Multimedia
Publication Year
2009
Type
Textbook
Subject Area
Computers, Psychology
Number of Pages
320 Pages
Dimensions
Item Length
9 in
Item Height
0.8 in
Item Width
6 in
Item Weight
18 Oz
Additional Product Features
Edition Number
2
LCCN
2008-021185
Lc Classification Number
Lb1028.5.M36 2009
Reviews
"...The material is well structured and goes into succeeding levels of detail to describe what works and what doesn't. Cognitive aspects of how learning is delivered are thoroughly presented, using many charts and graphics to provide alternate means of viewing the text data. The text relies on extensive research performed by the author and other notable cognitive psychologists and instructional designers in the field. The book can serve as an excellent text for upper-level undergraduate and graduate courses in instructional design. It can also be used by professionals in the field, as a reference guide to what may be new cognitive research applied to the area of multimedia learning." --Bernice Glenn, Reviews.com (Computing Reviews)
Table of Content
Preface; Part I. Introduction to Multimedia Learning: 1. The promise of multimedia learning; 2. Science of instruction: determining what works in multimedia learning; 3. Science of learning: determining how multimedia learning works; Part II. Principles for Reducing Extraneous Processing in Multimedia Learning: 4. Coherence principle; 5. Signaling principle; 6. Redundancy principle; 7. Spatial contiguity principle; 8. Temporal contiguity principle; Part III. Principles for Managing Essential Processing in Multimedia Learning: 9. Segmenting principle; 10. Pretraining principle; 11. Modality principle; Part IV. Principles for Fostering Generative Processing: 12. Multimedia principle; 13. Personalization, voice, and image principles; Part V. Conclusion: 14. Principles of multimedia design; References.
Copyright Date
2009
Target Audience
College Audience
Dewey Decimal
371.33/467
Dewey Edition
22
Illustrated
Yes
Item description from the seller
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eBay item number:266767284125
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