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Picture 1 of 1
Marketing Management (Irwin Marketing) - Hardcover By Marshall, Greg - GOOD
US $7.23
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
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eBay item number:266762784202
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- Marketing Management (Irwin Marketing)
- MPN
- Does not apply
- ISBN
- 9780078028861
- Subject Area
- Business & Economics
- Publication Name
- Marketing Management
- Publisher
- Mcgraw-Hill Education
- Item Length
- 11.1 in
- Subject
- Marketing / General
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1 in
- Item Weight
- 46.3 Oz
- Item Width
- 8.6 in
- Number of Pages
- 576 Pages
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0078028868
ISBN-13
9780078028861
eBay Product ID (ePID)
177913215
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Marketing Management
Subject
Marketing / General
Publication Year
2014
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
46.3 Oz
Item Length
11.1 in
Item Width
8.6 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2013-049003
Dewey Edition
23
Grade From
College Freshman
Illustrated
Yes
Grade To
College Freshman
Dewey Decimal
658.8
Table Of Content
PART ONE: Discover Marketing Management Chapter 1: Marketing in Today's Business Milieu Chapter 2: Elements of Marketing Strategy, Planning, and Competition PART TWO: Use Information to Drive Marketing Decisions Chapter 3: Managing Marketing Information Chapter 4: Understand Customers: Business-to-Consumer Markets Chapter 5: Understand Business-to-Business Markets Chapter 6: Segmentation, Target Marketing, Positioning, and CRM PART THREE: Develop the Value Offering - The Product Experience Chapter 7: Product Strategy and New Product Development Chapter 8: Build the Brand Chapter 9: Service as the Core Offering PART FOUR: Price and Deliver the Value Offering Chapter 10: Manage Pricing Decisions Chapter 11: Manage Marketing Channels and Points of Customer Interface PART FIVE: Communicate the Value Offering to Customers Chapter 12: Promotion Strategy and New Media Chapter 13: Advertising, Sales Promotion, and Public Relations Chapter 14: Personal Selling and Direct Marketing PART SIX: Bring It All Together - Global and Performance Dimensions Chapter 15: Understand the Global Marketplace: Marketing Without Borders Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
Synopsis
Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
LC Classification Number
HF5415.13.M3699 2015
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- y***o (18)- Feedback left by buyer.Past monthVerified purchaseThis is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
- y***e (1006)- Feedback left by buyer.Past monthVerified purchaseCOVER TORN FROM SIDE OF PAGES BUT I WILL GLUE BACK! This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you!
- s***t (535)- Feedback left by buyer.Past monthVerified purchaseThis is outstanding seller to deal with. Fair prices that are more than reasonable. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products they sell and arrives in excellent condition. The seller is very friendly and communicates well with customers. I highly recommend this seller and would do business again anytime without hesitation.
Product ratings and reviews
Most relevant reviews
- Jan 28, 2019
Love it
Verified purchase: YesCondition: NewSold by: speedtext
- May 30, 2020
As described thank you
Verified purchase: YesCondition: Pre-OwnedSold by: young5541askustrading
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