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Marketing Management (Irwin Marketing) - Hardcover By Marshall, Greg - GOOD
US $11.38
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Last One / 2 sold
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Located in: Montgomery, Illinois, United States
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Estimated between Thu, Jun 13 and Tue, Jun 18 to 43230
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eBay item number:266762784202
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- Marketing Management (Irwin Marketing)
- MPN
- Does not apply
- ISBN
- 9780078028861
- Subject Area
- Business & Economics
- Publication Name
- Marketing Management
- Item Length
- 11.1 in
- Publisher
- Mcgraw-Hill Education
- Subject
- Marketing / General
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1 in
- Item Width
- 8.6 in
- Item Weight
- 46.3 Oz
- Number of Pages
- 576 Pages
About this product
Product Information
Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0078028868
ISBN-13
9780078028861
eBay Product ID (ePID)
177913215
Product Key Features
Publication Name
Marketing Management
Format
Hardcover
Language
English
Subject
Marketing / General
Publication Year
2014
Type
Textbook
Subject Area
Business & Economics
Number of Pages
576 Pages
Dimensions
Item Length
11.1 in
Item Height
1.1 in
Item Width
8.6 in
Item Weight
46.3 Oz
Additional Product Features
Edition Number
2
LCCN
2013-049003
Intended Audience
College Audience
Lc Classification Number
Hf5415.13.M3699 2015
Grade from
College Freshman
Grade to
College Freshman
Table of Content
PART ONE: Discover Marketing Management Chapter 1: Marketing in Today's Business Milieu Chapter 2: Elements of Marketing Strategy, Planning, and Competition PART TWO: Use Information to Drive Marketing Decisions Chapter 3: Managing Marketing Information Chapter 4: Understand Customers: Business-to-Consumer Markets Chapter 5: Understand Business-to-Business Markets Chapter 6: Segmentation, Target Marketing, Positioning, and CRM PART THREE: Develop the Value Offering - The Product Experience Chapter 7: Product Strategy and New Product Development Chapter 8: Build the Brand Chapter 9: Service as the Core Offering PART FOUR: Price and Deliver the Value Offering Chapter 10: Manage Pricing Decisions Chapter 11: Manage Marketing Channels and Points of Customer Interface PART FIVE: Communicate the Value Offering to Customers Chapter 12: Promotion Strategy and New Media Chapter 13: Advertising, Sales Promotion, and Public Relations Chapter 14: Personal Selling and Direct Marketing PART SIX: Bring It All Together - Global and Performance Dimensions Chapter 15: Understand the Global Marketplace: Marketing Without Borders Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
Copyright Date
2015
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:266762784202
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Thu, Jun 13 and Tue, Jun 18 to 43230 |
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| US $10.95 | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Tue, Jun 11 and Wed, Jun 12 to 43230 |
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Most relevant reviews
- Jan 28, 2019
Love it
Verified purchase: YesCondition: NewSold by: speedtext
- May 30, 2020
As described thank you
Verified purchase: YesCondition: Pre-OwnedSold by: young5541askustrading
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