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Coupon Crazy: The Science, the Savings, and the Stories Behind America's - GOOD

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Last updated on May 18, 2024 23:43:49 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
9781938301889
Book Title
Coupon Crazy : the Science, the Savings, and the Stories Behind America's Extreme Obsession
Publisher
Familius LLC
Item Length
9 in
Publication Year
2013
Format
Trade Paperback
Language
English
Item Height
0.6 in
Author
Mary Potter Kenyon
Genre
Social Science, Business & Economics, History
Topic
Personal Finance / Money Management, Social History, Popular Culture
Item Weight
12.7 Oz
Item Width
6 in
Number of Pages
250 Pages

About this product

Product Identifiers

Publisher
Familius LLC
ISBN-10
1938301889
ISBN-13
9781938301889
eBay Product ID (ePID)
160087060

Product Key Features

Book Title
Coupon Crazy : the Science, the Savings, and the Stories Behind America's Extreme Obsession
Number of Pages
250 Pages
Language
English
Topic
Personal Finance / Money Management, Social History, Popular Culture
Publication Year
2013
Genre
Social Science, Business & Economics, History
Author
Mary Potter Kenyon
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
12.7 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Reviews
"The saving money phenomenon is one of the most powerful consumer trends we have ever seen. Coupon Crazy goes beyond the headlines and television shows to unearth what this trend is all about, who it effects and why and underscores why it is here to stay. Every marketer, retailer and consumer needs to read this book; it offers the lessons to succeed both professionally and personally." --Phil Lempert, Editor, Columnist CEO, www.SupermarketGuru.com " Coupon Crazy is a must read for any retailer or marketer in today's compulsively frugal world. Mary Potter Kenyon knows her subject cold and her compelling book will not only help your business get coupon savvy, her tips will save you a bundle in your personal life. A coupon manifesto that comes with its own built in bonus!" --Mary Lou Quinlan, Founder, Just Ask a Woman, author of What She's Not Telling You and The God Box "Overall, this was an enjoyable read and without a doubt, my favorite aspect of the entire book was the candid tone Kenyon takes in sharing her story and others. As someone that both uses coupons and teaches couponing practices, I found the book triggering self-reflection at many points: Do I purchase products just because they are on sale? Do I devalue products I've gotten for free? Do I allow coupons to inform my purchases or the other way around? If you are a couponer, it's quite possible you'll find yourself reflecting on your own shopping habits as you read this book, too." -- Angela Russell, The Coupon Project
Dewey Decimal
640.73
Table Of Content
Foreword by Jill Cataldo Chapter One: The Making of a Coupon Commando Chapter Two: The Science of Shopping Chapter Three: Coupon Chronicles Chapter Four: Who Are the Coupon Crazy? Chapter Five: When Trash Was Cash Chapter Six: The Coupon Community Chapter Seven: Stop Thief! Drop That Coupon! Chapter Eight: The Refund Racket Chapter Nine: The Evolution of the Coupon Chapter Ten: Does Couponing Always Make Sense? Chapter Eleven: Coupon Queens and Coupon Kings Chapter Twelve: The Bottom Line Chapter Thirteen: Bare Bones Basics: Couponing 101 Chapter Fourteen: References and Resources
Synopsis
Coupon Crazy examines the phenomena of coupon use and the socio-cultural and socioeconomic factors that construct it, from the viewpoint of an active participant in the extreme sport of couponing., Coupon Crazy examines the phenomena of avid coupon use and the socio-cultural and socioeconomic factors that construct it. By delving into the history of couponing, refunding, the science of shopping, and the dark underbelly of a coupon world the average American doesn't even know existed, author Mary Potter Kenyon manages to both fascinate and educate the reader. Readers will meet today's "Coupon Queens" (and Kings) and learn about an era when trash really was cash. Not just an observer of this ethnographic research, Mary lived it for over 30 years.
ebay_catalog_id
4

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