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Managing Channels of Distribution: The Marketing Executives Complet - GOOD - Picture 1 of 1
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Managing Channels of Distribution: The Marketing Executives Complet - GOOD

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US $9.31
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eBay item number:266741163912
Last updated on Apr 09, 2024 17:34:30 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
9780814431795
Book Title
Managing Channels of Distribution : the Marketing Executive's Complete Guide
Item Length
10in
Publisher
Amacom
Publication Year
1998
Format
Trade Paperback
Language
English
Item Height
0.6in
Author
Kenneth Rolnicki
Genre
Business & Economics
Topic
Marketing / General, Distribution, Sales & Selling / General
Item Width
7in
Item Weight
18.1 Oz
Number of Pages
288 Pages

About this product

Product Information

Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence.

Product Identifiers

Publisher
Amacom
ISBN-10
0814431798
ISBN-13
9780814431795
eBay Product ID (ePID)
125531840

Product Key Features

Book Title
Managing Channels of Distribution : the Marketing Executive's Complete Guide
Author
Kenneth Rolnicki
Format
Trade Paperback
Language
English
Topic
Marketing / General, Distribution, Sales & Selling / General
Publication Year
1998
Genre
Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
10in
Item Height
0.6in
Item Width
7in
Item Weight
18.1 Oz

Additional Product Features

Number of Volumes
1 Vol.
Edition Description
Special
Target Audience
Trade
Dewey Decimal
658.8/4
Dewey Edition
21

Item description from the seller

SecondSalecom

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