I F**KING LOVE THAT COMPANY: HOW A NEW GENERATION OF BRAND By Bayard Winthrop

US $18.00
Condition:
Very Good
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Located in: Andover, Massachusetts, United States
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eBay item number:266691195312

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Type
Paperback
Publication Name
Paramount Market Publishing, Inc.
ISBN-10
1941688292
Topic
Love
ISBN
9781941688298
Publication Year
2014
Format
Trade Paperback
Language
English
Book Title
I F**king Love That Company : How a New Generation of Brand Builders Is Defining the Post-Amazon World
Illustrator
Yes
Item Height
0.2 in
Author
Randy Komisar, Bayard Winthrop
Publisher
Paramount Market Publishing, Incorporated
Item Length
8.5 in
Item Weight
8 Oz
Item Width
5.5 in
Number of Pages
72 Pages
Category

About this product

Product Identifiers

Publisher
Paramount Market Publishing, Incorporated
ISBN-10
1941688292
ISBN-13
9781941688298
eBay Product ID (ePID)
28038649007

Product Key Features

Book Title
I F**king Love That Company : How a New Generation of Brand Builders Is Defining the Post-Amazon World
Number of Pages
72 Pages
Language
English
Publication Year
2014
Illustrator
Yes
Author
Randy Komisar, Bayard Winthrop
Format
Trade Paperback

Dimensions

Item Height
0.2 in
Item Weight
8 Oz
Item Length
8.5 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
Synopsis
Most retailers today are little more than real estate developers. The costs necessary to support vast infrastructures built on leases and global supply chains have become serious liabilities. Retail is changing and bricks and mortar retailers are having a hard time finding their niche in this social media world. Bayard Winthrop, the founder and CEO of American Giant. uses this forum to discuss how retail is changing, why the consumer now holds the power in the retail world, and how new retail brands are changing the face of the industry. Winthrop says that brands that cannot inspire love and loyalty with their customers will die, whereas customers who love their brands have a multitude of ways to share that love with the whole world. As Winthrop writes in the introduction, "This new breed of brands operates according to a fresh set of rules and expectations. Size, scale, and speed don't define success for them. Efficiency, quality, company valuesâ¿¿and the power of an Instagram plugâ¿¿do. " Today, when customers feel loyal to a brand, they let the world know about it--and don't hold back. Companies that are able to inspire that kind of love and loyalty will be the ones best positioned for growth.

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About this seller

quality4user

99.7% positive feedback3.3K items sold

Joined Jul 2009
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Welcome to our eBay store! We are a seller of high-quality books and computer parts, and we take pride in offering a wide variety of products to meet the needs of our customers. Our book selection ...
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Average for the last 12 months
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  • e***c (1218)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    I've bought these from this seller multiple times. They're a very good value, come with both a USB-A and USB-C cable, thermal pad, and good, simple packaging without a lot of wasted space. Seller often includes a handwritten thank you note too! Nice touch! :)
  • c***n (783)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Book was as advertised - new condition. Carefully packed. arrived safely and on schedule. Printing was of good quality. Good value for money. Seller did everything right. The writing has some issues but this is maybe the authors first book.
  • c***s (2252)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Delighted. Well packed, quickly received, excellent condition, even better than represented. Will gladly trade again with this fine seller.