Emotional Decisions Tradeoff Difficulty and Coping in Consumer C

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Subject Area
Business & Economics
Book title
Title
ISBN
9780226534336
Publication Name
Emotional Decisions : Trade Off Difficulty and Coping in Consumer Choice
Publisher
University of Chicago Press
Item Length
9.1 in
Subject
Consumer Behavior, Economics / General, Marketing / Research
Publication Year
2001
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.4 in
Author
Mary Frances LUCE, James R. Bettman, John W. Payne
Item Weight
10.7 Oz
Item Width
6.1 in
Number of Pages
210 Pages
Category

About this product

Product Identifiers

Publisher
University of Chicago Press
ISBN-10
0226534332
ISBN-13
9780226534336
eBay Product ID (ePID)
2204915

Product Key Features

Number of Pages
210 Pages
Language
English
Publication Name
Emotional Decisions : Trade Off Difficulty and Coping in Consumer Choice
Subject
Consumer Behavior, Economics / General, Marketing / Research
Publication Year
2001
Type
Textbook
Subject Area
Business & Economics
Author
Mary Frances LUCE, James R. Bettman, John W. Payne
Format
Trade Paperback

Dimensions

Item Height
0.4 in
Item Weight
10.7 Oz
Item Length
9.1 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Scholarly & Professional
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.8342
Synopsis
Decision-making can be difficult and often results in necessary trade-offs, e.g., safety versus price in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.
LC Classification Number
HF5415.32

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