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Table Of ContentContents Part I THE DEVELOPING DILEMMA 1. City of the Future? 2. The Nagging Prospects of Saturation 3."Growthmanship" Part II IN RESPONSE, NINE STRATEGIES 4. There's Always Room for More 5. Progress Through the Throwaway Spirit 6. Progress Through Planned Obsolescence 7. Planned Obsolescence of Desirability 8. How to Outmode a $4,000 Vehicle in Two Years 9. America's Toughest Car--and Thirty Models Later 10. The Short, Sweet Life of Home Products 11. Fashion Lines for the Kitchen 12. The Repairman's Paradise 13. Progress Through Planned Chaos 14. Selling on the Never-Never 15. Hedonism for the Masses 16. Progress Through Proliferation of People Part III IMPLICATIONS 17. Ever-Mounting Consumption? 18. The Vanishing Resources 19. The Commercialization of American Life 20. The Changing American Character Part IV SOME SUGGESTED COURSES 21. Restoring Pride in Prudence 22. Restoring Pride in Quality 23. Respecting the Eternal Balance 24. Facing the Unmet Challenges 25. Achieving an Enduring Style of Life
SynopsisAn exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society. The Waste Makers was the first book to probe the increasing commercialization of American life-the development of consumption for consumption's sake. Packard outlines the ways manufacturers and advertisers persuade consumers to buy things they don't need and didn't know they wanted, including the two-of-a-kind of everything syndrome-"two refrigerators in every home"-and appeals to purchase something because it is more expensive, or because it is painted in a new color. The book also brought attention to the concept of planned obsolescence, in which a "death date" is built into products so that they wear out quickly and need to be replaced. By manipulating the public into mindless consumerism, Packard believed that business was making us "more wasteful, imprudent, and carefree in our consuming habits," which was using up our natural resources at an alarming rate. A prescient book that predicted the rise of American consumer culture, this all new edition of The Waste Makers features an introduction by best-selling author Bill McKibben. Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Hidden Persuaders , about how advertisers use psychological methods to get people to buy the products they sell; The Status Seekers , which describes American social stratification and behavior; and The Naked Society , about the threats to privacy posed by new technologies., A pioneering work from the 1960s about how the rapid growth of disposable consumer goods degraded the environmental, financial and spiritual character of western society. It exposed the increasing commercialisation of American life, when people bought things they didn't need or want. It also highlighted the concept of planned obsolescence, the 'death date' built into products. This prescient study predicted the rise of consumer culture and features an introduction by bestselling author Bill McKibben., Predicting the rise of western consumer culture, this pioneering text exposed waste and the rapid growth of disposable consumer goods., An expos' of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society. The Waste Makers was the first book to probe the increasing commercialization of American life--the development of consumption for consumption's sake. Packard outlines the ways manufacturers and advertisers persuade consumers to buy things they don't need and didn't know they wanted, including the two-of-a-kind of everything syndrome--"two refrigerators in every home"--and appeals to purchase something because it is more expensive, or because it is painted in a new color. The book also brought attention to the concept of planned obsolescence, in which a "death date" is built into products so that they wear out quickly and need to be replaced. By manipulating the public into mindless consumerism, Packard believed that business was making us "more wasteful, imprudent, and carefree in our consuming habits," which was using up our natural resources at an alarming rate. A prescient book that predicted the rise of American consumer culture, this all new edition of The Waste Makers features an introduction by best-selling author Bill McKibben. Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Hidden Persuaders , about how advertisers use psychological methods to get people to buy the products they sell; The Status Seekers , which describes American social stratification and behavior; and The Naked Society , about the threats to privacy posed by new technologies.
LC Classification NumberHC110.W3P3 2011