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The End of Marketing: Humanizing Your Brand in the Age of Social Media - GOOD
US $4.97
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2 available3 sold
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Located in: Montgomery, Illinois, United States
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Estimated between Sat, Jun 29 and Fri, Jul 5 to 43230
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eBay item number:265261455770
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9780749497576
- Subject Area
- Business & Economics
- Publication Name
- End of Marketing : Humanizing Your Brand in the Age of Social Media and Ai
- Publisher
- Kogan Page, The Limited
- Item Length
- 8.5 in
- Subject
- Marketing / Multilevel, Marketing / General, Commerce
- Publication Year
- 2019
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Item Weight
- 12 Oz
- Item Width
- 5.4 in
- Number of Pages
- 240 Pages
About this product
Product Information
Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined , traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749497572
ISBN-13
9780749497576
eBay Product ID (ePID)
2309816667
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
End of Marketing : Humanizing Your Brand in the Age of Social Media and Ai
Publication Year
2019
Subject
Marketing / Multilevel, Marketing / General, Commerce
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
12 Oz
Item Length
8.5 in
Item Width
5.4 in
Additional Product Features
LCCN
2019-950378
Dewey Edition
23
Reviews
Razor-sharp, insightful and unafraid to say it like it is. Carlos Gil paves the way for a new era in marketing., Carlos Gil is one of the most brilliant marketers I've ever had the pleasure of working with and his insights and knowledge are critical to succeeding in business today. The End of Marketing is essential reading for entrepreneurs and marketers alike. The author is right: marketing is dead; human connection and emotions are what drive people and their actions., I first saw Carlos Gil speak at SXSW in 2016 and immediately hired him to work with our company. His knowledge, expertise and ability to teach and or implement best practices puts him in an elite category., Carlos Gil is relentless in his dedication to his craft. Don't bother reading The End of Marketing if you aren't ready to alter your stale marketing mindset., Is your marketing failing? Study this book. Carlos Gil reveals a strategy for developing a loyal community in an age where loyalty is hard to come by., Carlos Gil's illustrious career makes him expertly positioned to help readers navigate the ever-changing world of marketing technology. It's exciting to find a book that provides both a strategic roadmap as well as detailed common-sense advice. It's a must-read for both seasoned marketers and those who are just starting the journey to build a personal brand.
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.8
Lc Classification Number
Hf5415.G465 2020
Table of Content
01: Marketing is dead; 02: Stranded in a digital ocean; 03: How to be savage AF - like Randy; 04: Don't be mad at Facebook; you just suck at marketing; 05: Swipe right - sales and marketing is no different from finding your match on Tinder; 06: Growth hacking your way to greatness; 07: Marketing lessons from social media giants DJ Khaled and Kim Kardashian West; 08: Transforming your advocates into the faces of your brand; 09: Judgment day - the battle of AI versus humans; 10: The power of personality and persuasion; 11: Bringing it all together; 12: The new frontier;
Copyright Date
2020
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:265261455770
Shipping and handling
Item location:
Montgomery, Illinois, United States
Ships to:
Canada, Mexico, United States
Excludes:
Africa, Asia, Barbados, Bermuda, Central America and Caribbean, Europe, French Guiana, French Polynesia, Greenland, Guadeloupe, Libya, Martinique, Middle East, New Caledonia, Oceania, Reunion, Russian Federation, Saint Pierre and Miquelon, South America, Southeast Asia, Ukraine, Venezuela
| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free shipping | Free | United States | Economy Shipping (USPS Media MailTM) | Estimated between Sat, Jun 29 and Fri, Jul 5 to 43230 |
| US $4.95 | US $4.95 | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Wed, Jul 3 and Tue, Jul 9 to 43230 |
| US $10.95 | US $10.95 | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Wed, Jun 26 and Thu, Jun 27 to 43230 |
| Handling time |
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| Will usually ship within 1 business day of receiving cleared payment. |
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Very good condition and great value
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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