BUY 3, GET 1 FREE (add 4 to cart)See all eligible items and terms
Picture 1 of 1
Picture 1 of 1
Contagious: Why Things Catch On - Paperback By Berger, Jonah - GOOD
US $3.56
Condition:
More than 10 available / 164 sold
Shipping:
Located in: Montgomery, Illinois, United States
Delivery:
Estimated between Fri, Jun 14 and Sat, Jun 15 to 43230
Returns:
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:264641014538
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 1451686587
- Book Title
- Contagious : Why Things Catch on
- Item Length
- 8.4 in
- Publisher
- Simon & Schuster
- Publication Year
- 2016
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.6 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Consumer Behavior, General, Advertising & Promotion
- Item Width
- 5.5 in
- Item Weight
- 7.2 Oz
- Number of Pages
- 256 Pages
About this product
Product Information
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious , Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Product Identifiers
Publisher
Simon & Schuster
ISBN-10
1451686587
ISBN-13
9781451686586
eBay Product ID (ePID)
221666323
Product Key Features
Book Title
Contagious : Why Things Catch on
Format
Trade Paperback
Language
English
Topic
Marketing / General, Consumer Behavior, General, Advertising & Promotion
Publication Year
2016
Illustrator
Yes
Genre
Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
8.4 in
Item Height
0.6 in
Item Width
5.5 in
Item Weight
7.2 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Hf5415.153.B463 2016
Reviews
Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives., Contagious contains arresting - and counterintuitive - facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns., An infectious treatise on viral marketing. . . . Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics., If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy., Contagious contains arresting -- and counterintuitive -- facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns., [Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. . . . As a playbook for marketers, Contagious is a success., Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious , now we do, too., Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction--and performed groundbreaking experiments that have changed the way the experts think. If there's one book you're going to read this year on how ideas spread, it's this one., Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction-and performed groundbreaking experiments that have changed the way the experts think. If there's one book you're going to read this year on how ideas spread, it's this one., The book is just plain interesting. Berger's cases are not only topical and relevant, but his principles seem practical and are easily understood. . . . I have a strong feeling that this book will catch on.
Copyright Date
2016
Dewey Decimal
658.834
Dewey Edition
23
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:264641014538
Shipping and handling
Item location:
Montgomery, Illinois, United States
Ships to:
Canada, Mexico, United States
Excludes:
Africa, Asia, Barbados, Bermuda, Central America and Caribbean, Europe, French Guiana, French Polynesia, Greenland, Guadeloupe, Libya, Martinique, Middle East, New Caledonia, Oceania, Reunion, Russian Federation, Saint Pierre and Miquelon, South America, Southeast Asia, Ukraine, Venezuela
Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
---|---|---|---|---|
Free shipping | Free | United States | Economy Shipping (USPS Media MailTM) | Estimated between Fri, Jun 14 and Sat, Jun 15 to 43230 |
US $4.95 | US $4.95 | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Fri, Jun 14 and Mon, Jun 17 to 43230 |
US $10.95 | US $10.95 | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Tue, Jun 11 and Wed, Jun 12 to 43230 |
Handling time |
---|
Will usually ship within 1 business day of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
After receiving the item, contact seller within | Refund will be given as | Return shipping |
---|---|---|
30 days | Money Back | Seller pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Popular categories from this store
Seller feedback (5,966,957)
This item (21)
All items (5,966,957)
m***h (351)- Feedback left by buyer.
Past month
Verified purchase
Fast shipping, great item, thank you.
s***h (148)- Feedback left by buyer.
Past year
Verified purchase
Received my book in great condition! Also got coupons as a bonus! Thank you!!!! 10/10 recommend
k***k (366)- Feedback left by buyer.
Past 6 months
Verified purchase
Great seller
a***a (171)- Feedback left by buyer.
Past month
Verified purchase
This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
5***u (3401)- Feedback left by buyer.
Past month
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
z***z (602)- Feedback left by buyer.
Past 6 months
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
Product ratings and reviews
Most relevant reviews
- Dec 21, 2018
Love the book Contagious!
Verified purchase: YesCondition: NewSold by: throwedoffsk-9
- May 16, 2019
Great book!
Verified purchase: YesCondition: Pre-OwnedSold by: greatbookprices2
- Mar 31, 2020
Love it
Verified purchase: YesCondition: New
- May 21, 2019
Must read
Verified purchase: YesCondition: Pre-OwnedSold by: discover-books
- May 28, 2019
Great book about marketing
Verified purchase: YesCondition: Pre-OwnedSold by: greatbookprices2