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Essentials of Business Communication - Paperback By Guffey, Mary Ellen - GOOD - Picture 1 of 1
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Essentials of Business Communication - Paperback By Guffey, Mary Ellen - GOOD

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eBay item number:264638627465
Last updated on May 23, 2024 08:23:17 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
1337386499
Publication Name
Essentials of Business Communication
Item Length
10.9in
Publisher
Cengage South-Western
Series
Mindtap Course List Ser.
Publication Year
2018
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.9in
Author
Mary Ellen Guffey, Dana Loewy
Features
Revised
Item Width
8.5in
Item Weight
43.3 Oz
Number of Pages
608 Pages

About this product

Product Information

Ensure you are job-ready with the number one choice -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters' wish lists, this proven text helps you develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy and résumé-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Work with grammar exercises, documents for editing, and other practice tools in this four-in-one package with an authoritative text, practical workbook, grammar handbook and author-generated digital resources in MindTap.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1337386499
ISBN-13
9781337386494
eBay Product ID (ePID)
239762297

Product Key Features

Author
Mary Ellen Guffey, Dana Loewy
Publication Name
Essentials of Business Communication
Format
Trade Paperback
Language
English
Features
Revised
Series
Mindtap Course List Ser.
Publication Year
2018
Type
Textbook
Number of Pages
608 Pages

Dimensions

Item Length
10.9in
Item Height
0.9in
Item Width
8.5in
Item Weight
43.3 Oz

Additional Product Features

Lc Classification Number
Hf5718.3.G84 2018
Edition Description
Revised Edition
Edition Number
11
Reviews
One year I decided to try a business communication textbook from another publisher, but I immediately returned to the Guffey text this year. The quality of the content and support resources for Essentials just can't be matched., I really love Essentials of Business Communication for my students. I'm always alarmed at how poor their grammar and writing skills are, and this is one of the few books that addresses those skills effectively., As an experienced instructor teaching business communication for the first time, I want to praise the layout and clear instructions provided for Essentials of Business Communication. Getting to know a textbook usually takes a lot of time, but I read the Instructors Manual, and it helped me prepare quickly for my class and get me up to speedwithout having to spend valuable time learning how to present the material. The how-toinstructions for EBC gave me a comfort level that would otherwise have taken several semesters., "As an experienced instructor teaching business communication for the first time, I want to praise the layout and clear instructions provided for Essentials of Business Communication. Getting to know a textbook usually takes a lot of time, but I read the Instructor's Manual, and it helped me prepare quickly for my class and get me up to speed--without having to spend valuable time learning how to present the material. The "how-to" instructions for EBC gave me a comfort level that would otherwise have taken several semesters.", One year I decided to try a business communication textbook from another publisher, but I immediately returned to the Guffey text this year. The quality of the content and support resources for Essentials just cant be matched., I really love Essentials of Business Communication for my students. Im always alarmed at how poor their grammar and writing skills are, and this is one of the few books that addresses those skills effectively.
Table of Content
Part 1: BUSINESS COMMUNICATION IN THE DIGITAL AGE.1. Succeeding in the Social and Mobile Workplace.Part 2: THE WRITING PROCESS IN THE INFORMATION AGE.2. Planning Business Messages.3. Organizing and Drafting Business Messages.4. Revising Business Messages.Part 3: CONTEMPORARY WORKPLACE COMMUNICATION.5. Short Workplace Messages and Digital Media.6. Positive and Neutral Messages.7. Negative Messages.8. Persuasive Messages.Part 4: BUSINESS REPORTS AND PROPOSALS -- BEST PRACTICES.9. Informal Reports.10. Proposals and Formal Reports.Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.12. Business Presentations.Part 6: EMPLOYMENT COMMUNICATION TODAY.13. The Job Search, Résumés, and Cover Messages.14. Interviewing and Following Up.Appendix A: Message Formats.Appendix B: Documentation Formats.Appendix C: Correction Symbols and Proofreading Marks.Appendix D: Grammar/Mechanics Handbook [Including Confusing Words and 160 Frequently Misspelled Words].Glossary (Available only within MindTap).Index.
Copyright Date
2019
Target Audience
College Audience
Topic
Business Communication / General, Business Writing
Lccn
2017-952176
Dewey Decimal
808/.06665
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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  • by angmy-4
    Mar 22, 2022

    The title says it all, all you will need to get you started in the business world.

    Great book, very detailed with great examples. I will use it in the business world, worth buying.

    Verified purchase: YesCondition: Pre-OwnedSold by: jdwco18

  • by upmapj
    Aug 24, 2019

    Fast

    Just in time for the new semester. Thank you!

    Verified purchase: YesCondition: Pre-OwnedSold by: topcash4books1

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