Selling the Invisible : A Field Guide to Modern Marketing by Harry Beckwith (1997, Hardcover)

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Authors : Beckwith, Harry. Product Category : Books. Condition : New.

About this product

Product Identifiers

PublisherGrand Central Publishing
ISBN-100446520942
ISBN-139780446520942
eBay Product ID (ePID)1085570

Product Key Features

Book TitleSelling the Invisible : a Field Guide to Modern Marketing
Number of Pages272 Pages
LanguageEnglish
TopicMarketing / General, Industries / Service, Sales & Selling / General
Publication Year1997
GenreBusiness & Economics
AuthorHarry Beckwith
FormatHardcover

Dimensions

Item Height0.9 in
Item Weight11.2 Oz
Item Length7.9 in
Item Width5.2 in

Additional Product Features

Intended AudienceTrade
LCCN96-016774
Dewey Edition23
Dewey Decimal658.8
SynopsisA comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
LC Classification NumberHD9980.5.B425 1997

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  • Strong Ideas.

    The best part: it's a quick read. All of the chapters are short and particular so, if you don't like the one you're reading, you can move on to the next. The topics tend to be dated, but the ideas are generally solid.

    Verified purchase: YesCondition: Pre-owned

  • Quality of the covers well kept...

    Quality of the covers well kept

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