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Value Proposition Design : How to Create Products and Services Customers Want by

monicaseleslover
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US $15.00
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eBay item number:256972405802

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Type
Novel
Signed
No
Ex Libris
No
Narrative Type
Nonfiction
Original Language
English
Inscribed
No
Intended Audience
Adults
Country/Region of Manufacture
United States
Edition
First Edition
Vintage
No
ISBN
9781118968055
Book Title
Value Proposition Design : How to Create Products and Services Customers Want
Book Series
The Strategyzer Ser.
Publisher
Wiley & Sons, Incorporated, John
Item Length
7.4 in
Publication Year
2014
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.9 in
Author
Yves Pigneur, Alan Smith, Alexander Osterwalder, Gregory Bernarda
Genre
Technology & Engineering, Business & Economics
Topic
Industrial Design / Product, Customer Relations, Entrepreneurship, General, Production & Operations Management, Strategic Planning, Quality Control
Item Weight
28 Oz
Item Width
9.4 in
Number of Pages
320 Pages
Category

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118968050
ISBN-13
9781118968055
eBay Product ID (ePID)
201621026

Product Key Features

Book Title
Value Proposition Design : How to Create Products and Services Customers Want
Number of Pages
320 Pages
Language
English
Publication Year
2014
Topic
Industrial Design / Product, Customer Relations, Entrepreneurship, General, Production & Operations Management, Strategic Planning, Quality Control
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Author
Yves Pigneur, Alan Smith, Alexander Osterwalder, Gregory Bernarda
Book Series
The Strategyzer Ser.
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
28 Oz
Item Length
7.4 in
Item Width
9.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2015-303108
Dewey Edition
23
Series Volume Number
2
Dewey Decimal
658.4012
Table Of Content
1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 Fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 Understanding Customers 104 2.4 Making Choices 120 2.5 Finding the Right Business Model 142 2.6 Designing in Established organizations 158 3. Test 3.1 What to Test 188 3.2 Testing Step-by-Step 196 3.3 Experiment library 214 3.4 Bringing it All Together 238 4. Evolve 4.1 Create Alignment 260 4.2 Measure & Monitor 262 4.3 Improve Relentlessly 264 4.4 Reinvent Yourself Constantly 266 4.5 Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 Index 282
Designed by
Papadakos, Trish
Synopsis
A guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants. Bad Value Proposition Design, The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.", The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.
LC Classification Number
HD30.28

Item description from the seller

About this seller

monicaseleslover

98.5% positive feedback•31K items sold

Joined Oct 2013
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    Thanks 2 This Seller 4 Delivering An Item Exactly As It Was Pictured, & Described 2 B N. I Was Concerned At 1st, When Finding The Package N My Mail Box, As I Heard It Rattle, So, Not 2 Agrivate It Any Further, I Was Very Careful Upon Opening It, As I Found That The DVD Was Loose, & Not On The Hub Within The DVD Case. From My Past Xperiences, This Is Usually A Bad Sign, As The DVD's R Usually Scratched, But Luckily, This 1 Still Arrived N Xcellent Cond. I Highly Recommend This 'Saved' Seller! 👍
    Robocop (DVD, 1998, Criterion Collection - OUT OF PRINT) w/ Manual *LIKE NEW* (#257003342058)
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    Shipping: Shipped the day of the sale; arrived in 5 days in my city, but then the post office sent my package to Colorado. It took another 10 days to get delivered. Packaging: as expected As described: described as NEW. The books do look NEW until you at the page edges which are tanned to almost yellow. Books were probably never read, but they probably sat in sunlight for a long time. Value: Despite yellow-tan page edges, these books were a great value.
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Product ratings and reviews

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4.6
9 product ratings
  • 6 users rated this 5 out of 5 stars
  • 2 users rated this 4 out of 5 stars
  • 1 users rated this 3 out of 5 stars
  • 0 users rated this 2 out of 5 stars
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Would recommend

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  • by cargra-ilvvokkb
    Apr 20, 2016

    Easy to read, great content!!!!

    Excelent book to creat new business and define your estrategy.

    Verified purchase: YesCondition: NewSold by: bargainbookstores

  • by sa_roadrunner
    Aug 29, 2018

    A great guide to help find or continue to define your business path

    It has a lot of useful information and presents it in a way which is easily digestible for people who are both visual learners and readers.

    Verified purchase: YesCondition: NewSold by: dunkin_bookstore

  • by eflexx1
    Oct 24, 2018

    Fantastic book!

    A must read for entrepreneurs who really want to succeed!

    Verified purchase: YesCondition: NewSold by: 201markw

  • by rodabel_0
    Jun 14, 2025

    Fairly good.

    It is good enough to keep.

    Verified purchase: YesCondition: Pre-OwnedSold by: second.sale

  • by irzhi_7
    Jan 25, 2021

    Awesome

    Great deal!!

    Verified purchase: YesCondition: Pre-OwnedSold by: goodwill_colorado_springs

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