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Fall of the Packard Motor Car Company by James A. Ward (1995, Hardcover)

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Told for the first time this is the complete story of the puzzling decline and fall—in the midst of a huge automotive boom—of one of America’s most prestigious automobile manufacturers

About this product

Product Identifiers

PublisherStanford University Press

ISBN-100804724571

ISBN-139780804724579

eBay Product ID (ePID)215820

Product Key Features

Book TitleFall of the Packard Motor Car Company

Number of Pages324 Pages

LanguageEnglish

Publication Year1995

TopicIndustries / Automobile Industry, General, Corporate & Business History, Automotive / Antique & Classic

IllustratorYes

GenreTransportation, Business & Economics

AuthorJames A. Ward

FormatHardcover

Dimensions

Item Height1.1 in

Item Weight29.8 Oz

Item Length10.3 in

Item Width7.3 in

Additional Product Features

Intended AudienceTrade

LCCN94-039283

TitleLeadingThe

Reviews"Ward's gracefully written narrative examines the many factors that pushed Packard out of business: financial challenges, demographic trends, marketing and advertising decisions, government action and inaction, and 'unforeseeable and uncontrollable' events that prevented even the soundest management decisions from achieving their objectives. A nuanced exploration of a notable business failure in the midst of the postwar boom."- The Booklist, Ward's gracefully written narrative examines the many factors that pushed Packard out of business: financial challenges, demographic trends, marketing and advertising decisions, government action and inaction, and #145;unforeseeable and uncontrollable' events that prevented even the soundest management decisions from achieving their objectives. A nuanced exploration of a notable business failure in the midst of the postwar boom."— The Booklist, "Ward is one of our nation's top transportation historians. He chronicles Packard's curious rapid fall in a beautiful book with more plot twists and turns and odd characters than a Sam Spade murder mystery. Because Ward is curious about the interplay between institution and personalities, the book comes alive. . . . Resplendent with generous helpings of Packard photos."--Chattanooga Free Press, "Packard elegance is a fading mystery, and this handsome volume serves as a respectful but realistic obituary."--Journal of American History, "Ward is one of our nation's top transportation historians. He chronicles Packard's curious rapid fall in a beautiful book with more plot twists and turns and odd characters than a Sam Spade murder mystery. Because Ward is curious about the interplay between institution and personalities, the book comes alive. . . . Resplendent with generous helpings of Packard photos."-Chattanooga Free Press, This is clearly a work of history that stands, in the automotive field, in a class by itself. . . . Like the mighty Packard Twelve, this one is a classic." —The Packard Comorant, "Ward's gracefully written narrative examines the many factors that pushed Packard out of business: financial challenges, demographic trends, marketing and advertising decisions, government action and inaction, and ‘unforeseeable and uncontrollable' events that prevented even the soundest management decisions from achieving their objectives. A nuanced exploration of a notable business failure in the midst of the postwar boom."--The Booklist, Ward is one of our nation's top transportation historians. He chronicles Packard's curious rapid fall in a beautiful book with more plot twists and turns and odd characters than a Sam Spade murder mystery. Because Ward is curious about the interplay between institution and personalities, the book comes alive. . . . Resplendent with generous helpings of Packard photos." —Chattanooga Free Press, "This is clearly a work of history that stands, in the automotive field, in a class by itself. . . . Like the mighty Packard Twelve, this one is a classic."--The Packard Comorant, "Ward is one of our nation's top transportation historians. He chronicles Packard's curious rapid fall in a beautiful book with more plot twists and turns and odd characters than a Sam Spade murder mystery. Because Ward is curious about the interplay between institution and personalities, the book comes alive. . . . Resplendent with generous helpings of Packard photos." -Chattanooga Free Press, Packard elegance is a fading mystery, and this handsome volume serves as a respectful but realistic obituary." —Journal of American History, "This is clearly a work of history that stands, in the automotive field, in a class by itself. . . . Like the mighty Packard Twelve, this one is a classic." -The Packard Comorant, Ward's gracefully written narrative examines the many factors that pushed Packard out of business: financial challenges, demographic trends, marketing and advertising decisions, government action and inaction, and ‘unforeseeable and uncontrollable' events that prevented even the soundest management decisions from achieving their objectives. A nuanced exploration of a notable business failure in the midst of the postwar boom."— The Booklist, "Packard elegance is a fading mystery, and this handsome volume serves as a respectful but realistic obituary." -Journal of American History

Dewey Edition20

Dewey Decimal338.7/6292222

SynopsisTold for the first time this is the complete story of the puzzling decline and fall--in the midst of a huge automotive boom--of one of America's most prestigious automobile manufacturers, Told for the first time this is the complete story of the puzzling decline and fall-in the midst of a huge automotive boom-of one of America's most prestigious automobile manufacturers

LC Classification NumberHD9710.U54P39 1995