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Wine Marketing & Sales, 2nd Edition - Hardcover By Wagner, Paul - GOOD - Picture 1 of 1
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Wine Marketing & Sales, 2nd Edition - Hardcover By Wagner, Paul - GOOD

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Last updated on Sep 25, 2024 16:26:35 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
9781934259252
Book Title
Wine Marketing and Sales : Success Strategies for a Saturated Market
Publisher
Wine Appreciation Guild, The Limited
Item Length
10 in
Edition
2
Publication Year
2010
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
1.3 in
Author
Paul Wagner, Janeen Olsen, Liz Thach
Features
New Edition
Genre
Cooking, Business & Economics
Topic
Beverages / Alcoholic / General, Beverages / Alcoholic / Wine, Marketing / General, Sales & Selling / General
Item Weight
38.5 Oz
Item Width
7 in
Number of Pages
400 Pages

About this product

Product Identifiers

Publisher
Wine Appreciation Guild, The Limited
ISBN-10
193425925X
ISBN-13
9781934259252
eBay Product ID (ePID)
15038620438

Product Key Features

Edition
2
Book Title
Wine Marketing and Sales : Success Strategies for a Saturated Market
Number of Pages
400 Pages
Language
English
Publication Year
2010
Topic
Beverages / Alcoholic / General, Beverages / Alcoholic / Wine, Marketing / General, Sales & Selling / General
Features
New Edition
Illustrator
Yes
Genre
Cooking, Business & Economics
Author
Paul Wagner, Janeen Olsen, Liz Thach
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
38.5 Oz
Item Length
10 in
Item Width
7 in

Additional Product Features

Intended Audience
Trade
LCCN
2010-029947
Reviews
(In explaining) wine business principles such as marketing, strategy, finance and social responsibility, this book does an excellent job
Dewey Edition
22
Dewey Decimal
663/.200688
Edition Description
New Edition
Synopsis
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing., How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Many have succeeded at it. And by being educated so can the owner of even the newest and smallest startup. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, with100 pages of new and expanded material in such topics as importing and exporting, logistical management, marketing your tasting room and wine region as a prime tourist destination, how to generate greater retail sales, and how to grab the benefits, while avoiding the dangers, of Wine 2.0, social networking and viral marketing. REVIEWS: "It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful" - Robert Mondavi" Illustrated *
LC Classification Number
HD9375.W34 2010

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