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The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'E - ACCEPTABLE

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Last updated on May 18, 2024 22:29:03 PDTView all revisionsView all revisions

Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
Brand
Unbranded
MPN
Does not apply
ISBN
9780375407727
Book Title
Brand You50 (Reinventing Work) : Fifty Ways to Transform Yourself from an Employee into a Brand That Shouts Distinction, Commitment, and Passion!
Book Series
Reinventing Work Ser.
Item Length
7.1 in
Publisher
Knopf Doubleday Publishing Group
Publication Year
1999
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
0.8 in
Author
Tom Peters
Genre
Business & Economics
Topic
Careers / General, Personal Success, Motivational
Item Width
4.2 in
Item Weight
8.5 Oz
Number of Pages
224 Pages

About this product

Product Information

Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again- the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one- distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again)- that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0.Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.

Product Identifiers

Publisher
Knopf Doubleday Publishing Group
ISBN-10
0375407723
ISBN-13
9780375407727
eBay Product ID (ePID)
290325

Product Key Features

Book Title
Brand You50 (Reinventing Work) : Fifty Ways to Transform Yourself from an Employee into a Brand That Shouts Distinction, Commitment, and Passion!
Author
Tom Peters
Format
Hardcover
Language
English
Topic
Careers / General, Personal Success, Motivational
Book Series
Reinventing Work Ser.
Publication Year
1999
Illustrator
Yes
Genre
Business & Economics
Number of Pages
224 Pages

Dimensions

Item Length
7.1 in
Item Height
0.8 in
Item Width
4.2 in
Item Weight
8.5 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Hf5381.P472 1999
Copyright Date
1999
Lccn
99-033614
Dewey Decimal
650.1
Dewey Edition
21

Item description from the seller

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  • Great book for anyone wanting to establish his/her personal brand.

    I love this book. I give it as gifts to colleagues who need help with personal branding. It's short and pithy, with good exercises to get you our of your comfort zone and acting on making your own personal brand.