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Selling the Invisible: A Field Guide to Modern Marketing - Hardcover - GOOD

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eBay item number:256484016449

Last updated on May 25, 2024 07:45:12 PDTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

Brand: Unbranded

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ISBN: 9780446520942

Book Title: Selling the Invisible : a Field Guide to Modern Marketing

Item Length: 7.9in

Publisher: Grand Central Publishing

Publication Year: 1997

Format: Hardcover

Language: English

Item Height: 0.9in

Author: Harry Beckwith

Genre: Business & Economics

Topic: Industries / Service, Marketing / General, Sales & Selling / General

Item Width: 5.2in

Item Weight: 11.2 Oz

Number of Pages: 272 Pages

About this product

Product Information

A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

Product Identifiers

Publisher

Grand Central Publishing

ISBN-10

0446520942

ISBN-13

9780446520942

eBay Product ID (ePID)

1085570

Product Key Features

Book Title

Selling the Invisible : a Field Guide to Modern Marketing

Author

Harry Beckwith

Format

Hardcover

Language

English

Topic

Industries / Service, Marketing / General, Sales & Selling / General

Publication Year

1997

Genre

Business & Economics

Number of Pages

272 Pages

Dimensions

Item Length

7.9in

Item Height

0.9in

Item Width

5.2in

Item Weight

11.2 Oz

Additional Product Features

Lc Classification Number

Hd9980.5.B425 1997

1997

Lccn

96-016774

Dewey Decimal

658.8

Intended Audience

Trade

Dewey Edition

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:256484016449

Last updated on May 25, 2024 07:45:12 PDTView all revisionsView all revisions

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US $4.95	US $4.95	United States	Standard Shipping (DGM SmartMail Expedited)	Estimated between Mon, Jun 3 and Tue, Jun 4 to 43230
US $10.95	US $10.95	United States	Expedited Shipping (FedEx 2Day®)	Estimated between Wed, May 29 and Thu, May 30 to 43230

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by bat(man)
Dec 11, 2019Top favorable review
Strong Ideas.
The best part: it's a quick read. All of the chapters are short and particular so, if you don't like the one you're reading, you can move on to the next. The topics tend to be dated, but the ideas are generally solid.
Verified purchase: YesCondition: Pre-OwnedSold by: second.sale
by sportscarddoctor
Aug 04, 2006
"Selling the Invisible, a must for success."
I loved how this book made me value it's information. Business text is where I seek much of my information as a young Chiropractor to make sure my message is delivered to my patients and the world. I have started and stopped reading atleast 80% of the books that I have read because they are little more than common sense, or things that really wouln't make a difference in my practice. A fancy cover and a whole lot of filler. "Selling the invisible" is different, really incredible outside the box type of thinking that really tap into expressing the intent of service industry such as primary natural healthcare. It had real clear definitions of what marketing, advertising, P.R. were, seems that what many people think they are accomplishing isn't so. Also, "The Butterfly Effect" is ... I loved how this book made me value it's information. Business text is where I seek much of my information as a young Chiropractor to make sure my message is delivered to my patients and the world. I have started and stopped reading atleast 80% of the books that I have read because they are little more than common sense, or things that really wouln't make a difference in my practice. A fancy cover and a whole lot of filler. "Selling the invisible" is different, really incredible outside the box type of thinking that really tap into expressing the intent of service industry such as primary natural healthcare. It had real clear definitions of what marketing, advertising, P.R. were, seems that what many people think they are accomplishing isn't so. Also, "The Butterfly Effect" is something that every person in service should remind themselves of every morning they wake up along with their daily affirmations. Chiropractically yours, Dr. William Kelly "You never know how far reaching something you say, do or think may affect the lives of millions tomorrow." -B.J. Palmer
by xleibfhlttc@deleted
Feb 06, 2009
selling the invisible by Harry Beckwith
I brought this book for a class and I was pleasantly surprised when I start to read it. This is a great book and anyone thinking of going into business should buy this book. Harry makes you feel like he's there with you. The topics are short and to the point and we have all encountered these things at some time. Then he closes each topic with a thought. For me that really hit home. I strongly recommend this book for all.I brought this book for a class and I was pleasantly surprised when I start to read it. This is a great book and anyone thinking of going into business should buy this book. Harry makes you feel like he's there with you. The topics are short and to the point and we have all encountered these things at some time. Then he closes each topic with a thought. For me that really hit home. I strongly recommend this book for all.
by theparson
Dec 02, 2006
Selling the Invisible is a great mini motivator
What I liked the most about this little volume was the fact that each chapter or section was brief and to the point. No rambling on, like so many motivational books these days--who has the time? There are many good ideas found within its' pages. A great mini motivational read. David baysidebc@yahoo.com
by tamilllya
Feb 01, 2008
Must have for Business folk!
There is nothing to dislike about the book, except, if I were a publisher, I would have added some illustrations. But this is just personal preference. The book is comprised of short stories - points for good marketing. I purchased a copy for myself, and one - for my friend's son who is a business student at USC. This book is invaluable gift!

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"Selling the Invisible, a must for success."

selling the invisible by Harry Beckwith

Selling the Invisible is a great mini motivator

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Selling the Invisible: A Field Guide to Modern Marketing - Hardcover - GOOD

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About this product

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Item description from the seller

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SecondSalecom

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Average for the last 12 months

Popular categories from this store

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Strong Ideas.

"Selling the Invisible, a must for success."

selling the invisible by Harry Beckwith

Selling the Invisible is a great mini motivator

Must have for Business folk!

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