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Location Is (Still) Everything: The Surprising Influence of the Real - VERY GOOD

US $4.35
Condition:
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eBay item number:256478739964
Last updated on May 09, 2024 13:24:49 PDTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Brand
Unbranded
MPN
Does not apply
ISBN
9780544262270
Book Title
Location Is (still) Everything : The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Publisher
HarperCollins
Item Length
9 in
Publication Year
2014
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
0.9 in
Author
David R. Bell
Genre
Business & Economics
Topic
Consumer Behavior, E-Commerce / Internet Marketing, Economics / General, Sales & Selling / General, E-Commerce / General (See Also Computers / Electronic Commerce)
Item Weight
14.7 Oz
Item Width
6 in
Number of Pages
240 Pages

About this product

Product Identifiers

Publisher
HarperCollins
ISBN-10
0544262271
ISBN-13
9780544262270
eBay Product ID (ePID)
168430921

Product Key Features

Book Title
Location Is (still) Everything : The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Number of Pages
240 Pages
Language
English
Publication Year
2014
Topic
Consumer Behavior, E-Commerce / Internet Marketing, Economics / General, Sales & Selling / General, E-Commerce / General (See Also Computers / Electronic Commerce)
Illustrator
Yes
Genre
Business & Economics
Author
David R. Bell
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
14.7 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2013-050979
Dewey Edition
23
Dewey Decimal
658.8/72
Synopsis
How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. A book for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve., Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit. Anyone can go online and buy a pair of jeans--but the likelihood that we will do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online. Our willingness to search for and consume information also depends on where we live and whom we live next to. In Location Is (Still) Everything , Bell offers a fascinating, in-depth look at online commerce and retailing through his years of research, investing, and advising experience. His unique GRAVITY framework is a powerful and practical tool that uses fundamental human behaviors and location-based conditions to explain how the real and virtual worlds intersect -- and what Internet sellers must do in order to succeed. Entrepreneurs, managers, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.
LC Classification Number
HF5548.32.B445 2014
Copyright Date
2014
ebay_catalog_id
4

Item description from the seller

SecondSalecom

SecondSalecom

98.3% positive feedback
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Detailed seller ratings

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Communication
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