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Marketing Research with IBM SPSS Statistics: A Practical Guide - GOOD
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eBay item number:256476844565
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- Marketing Research with IBM SPSS Statistics: A Practical Guide
- MPN
- Does not apply
- ISBN
- 9781472477453
- Subject Area
- Computers, Business & Economics, Social Science
- Publication Name
- Marketing Research with Ibm® SPSS Statistics : a Practical Guide
- Item Length
- 9.6 in
- Publisher
- Routledge
- Subject
- Mathematical & Statistical Software, General, Statistics, Marketing / Research
- Publication Year
- 2016
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Item Width
- 6.9 in
- Item Weight
- 16 Oz
- Number of Pages
- 250 Pages
About this product
Product Information
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM(R) SPSS Statistics. IBM(R) is one of the largest statistical software providers world-wide and their IBM(R) SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM(R) SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM(R)'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.
Product Identifiers
Publisher
Routledge
ISBN-10
1472477456
ISBN-13
9781472477453
eBay Product ID (ePID)
219695154
Product Key Features
Publication Name
Marketing Research with Ibm® SPSS Statistics : a Practical Guide
Format
Trade Paperback
Language
English
Subject
Mathematical & Statistical Software, General, Statistics, Marketing / Research
Publication Year
2016
Type
Textbook
Subject Area
Computers, Business & Economics, Social Science
Number of Pages
250 Pages
Dimensions
Item Length
9.6 in
Item Height
0.7 in
Item Width
6.9 in
Item Weight
16 Oz
Additional Product Features
Edition Number
2
LCCN
2015-043933
Lc Classification Number
Hf5415.2.C385 2016
Edition Description
Revised Edition,New Edition
Table of Content
Foreword Preface Getting started with IBM SPSS statistics Descriptive analysis Exploratory factor analysis Cluster analysis Hypothesis testing Correlations Regression analysis Moderation and mediation analysis Index
Copyright Date
2016
Target Audience
College Audience
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:256476844565
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