Picture 1 of 1
Picture 1 of 1
Marketing to the Social Web: How Digital Customer Communities Build Your - GOOD
US $3.90
Condition:
Shipping:
Located in: Montgomery, Illinois, United States
Delivery:
Estimated between Fri, Jun 14 and Tue, Jun 18 to 43230
Returns:
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:256473877439
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9780470410974
- Book Title
- Marketing to the Social Web : How Digital Customer Communities Build Your Business
- Item Length
- 9.1 in
- Publisher
- Wiley & Sons, Incorporated, John
- Edition
- 2
- Publication Year
- 2009
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.2 in
- Genre
- Computers, Business & Economics
- Topic
- Web / Social Media, E-Commerce / Internet Marketing
- Item Width
- 6.1 in
- Item Weight
- 16 Oz
- Number of Pages
- 272 Pages
About this product
Product Information
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing , social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocate association.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470410973
ISBN-13
9780470410974
eBay Product ID (ePID)
70421613
Product Key Features
Book Title
Marketing to the Social Web : How Digital Customer Communities Build Your Business
Edition
2
Format
Hardcover
Language
English
Topic
Web / Social Media, E-Commerce / Internet Marketing
Publication Year
2009
Illustrator
Yes
Genre
Computers, Business & Economics
Number of Pages
272 Pages
Dimensions
Item Length
9.1 in
Item Height
1.2 in
Item Width
6.1 in
Item Weight
16 Oz
Additional Product Features
Intended Audience
Trade
LeafCats
378
Lc Classification Number
Hf5415.1265
Table of Content
Foreword Jimmy Wales ix Preface xiii Acknowledgments xvii Part I Pandemonium: The Landscape of the Social Web Chapter 1 The Web Is Not a Channel (And You're an Aggregator, Not a Broadcaster) 3 Chapter 2 Community and Content: The Marketer's New Job (Or How to Cut Your Marketing Budget and Reach More People) 19 Chapter 3 Making the Transition to the Social Web (First Change Your Mindset) 33 Chapter 4 How to Let Customers Say What They Really Think (And Keep Your Job) 51 Part II Seven Steps to Build Your Own Customer Community Chapter 5 Step One: Observe and Create a Customer Map (Otherwise You Can't Get There from Here) 65 Chapter 6 Step Two: Recruit Community Members (With a New Toolbox and Your Own Marketing Skills) 77 Chapter 7 Step Three: Evaluate Online Conduit Strategies (And Don't Forget Search) 89 Chapter 8 Step Four: Engage Communities in Conversation (To Generate Word of Mouse) 97 Chapter 9 Step Five: Measure Involvement With New Tools, Techniques (To Keep the Cutting Edge Sharp) 113 Chapter 10 Step Six: Promote Your Community to the World (Get 'Em Talking and Clicking) 127 Chapter 11 Step Seven: Improve the Community's Benefits (Don't Just Set It and Forget It) 139 Part III Making Use of the Four Online Conduit Strategies Chapter 12 The Reputation Aggregator Strategy (We're Number One!) 155 Chapter 13 The Blog Strategy (Everybody's Talking at Me) 167 Chapter 14 The E-Community Strategy (Go to Their Party or Throw Your Own) 183 Chapter 15 The Social Networks Strategy (Connecting with a Click) 193 Chapter 16 Does Facebook Matter? (To Marketers?) 207 Chapter 17 Living and Working in Web 4.0 (It's Right Around the Corner) 219 Notes 231 Index 239
Copyright Date
2009
Lccn
2008-055225
Dewey Decimal
658.8/72
Dewey Edition
22
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:256473877439
Shipping and handling
Item location:
Montgomery, Illinois, United States
Ships to:
Canada, Mexico, United States
Excludes:
Africa, Asia, Barbados, Bermuda, Central America and Caribbean, Europe, French Guiana, French Polynesia, Greenland, Guadeloupe, Libya, Martinique, Middle East, New Caledonia, Oceania, Reunion, Russian Federation, Saint Pierre and Miquelon, South America, Southeast Asia, Ukraine, Venezuela
| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Fri, Jun 14 and Tue, Jun 18 to 43230 |
| US $4.95 | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Fri, Jun 14 and Mon, Jun 17 to 43230 |
| US $10.95 | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Thu, Jun 13 and Fri, Jun 14 to 43230 |
| Handling time |
|---|
| Will usually ship within 1 business day of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back | Seller pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Popular categories from this store
Seller feedback (5,971,783)
a***a (171)- Feedback left by buyer.
Past month
Verified purchase
This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
5***u (3401)- Feedback left by buyer.
Past month
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
z***z (602)- Feedback left by buyer.
Past 6 months
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
Product ratings and reviews
More to explore :
- Yours Magazines,
- Social Psychology Textbooks,
- Marketing Textbooks,
- Fyi for Your Improvement Books,
- Social Sciences Education Textbooks,
- Marketing Textbook Textbooks,
- Nonfiction Books Fiction & Social Issues,
- Marketing Dictionaries & Reference Books,
- Marketing Paperback Textbooks,
- Choose Your Own Adventure Fiction Random House Fiction & Books