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Multimedia Learning - Hardcover By Mayer, Richard E. - GOOD

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eBay item number:256472952615

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

Brand: Unbranded

Book Title: Multimedia Learning

MPN: Does not apply

ISBN: 9780521514125

Subject Area: Computers, Psychology

Publication Name: Multimedia Learning

Publisher: Cambridge University Press

Item Length: 9.2 in

Subject: General, Interactive & Multimedia

Publication Year: 2009

Type: Textbook

Format: Hardcover

Language: English

Item Height: 1 in

Author: Richard E. Mayer

Item Weight: 22.2 Oz

Item Width: 6.2 in

Number of Pages: 320 Pages

About this product

Product Information

Richard E. Mayer asks whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews 12 principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning.

Product Identifiers

Publisher

Cambridge University Press

ISBN-10

0521514126

ISBN-13

9780521514125

eBay Product ID (ePID)

70316141

Product Key Features

Number of Pages

320 Pages

Language

English

Publication Name

Multimedia Learning

Publication Year

2009

Subject

General, Interactive & Multimedia

Type

Textbook

Subject Area

Computers, Psychology

Author

Richard E. Mayer

Format

Hardcover

Dimensions

Item Height

1 in

Item Weight

22.2 Oz

Item Length

9.2 in

Item Width

6.2 in

Additional Product Features

Edition Number

LCCN

2008-021185

Dewey Edition

Reviews

"...The material is well structured and goes into succeeding levels of detail to describe what works and what doesn't. Cognitive aspects of how learning is delivered are thoroughly presented, using many charts and graphics to provide alternate means of viewing the text data. The text relies on extensive research performed by the author and other notable cognitive psychologists and instructional designers in the field. The book can serve as an excellent text for upper-level undergraduate and graduate courses in instructional design. It can also be used by professionals in the field, as a reference guide to what may be new cognitive research applied to the area of multimedia learning." --Bernice Glenn, Reviews.com (Computing Reviews)

Target Audience

College Audience

Illustrated

Yes

Dewey Decimal

371.33/467

Lc Classification Number

Lb1028.5.M36 2009

Table of Content

Preface; Part I. Introduction to Multimedia Learning: 1. The promise of multimedia learning; 2. Science of instruction: determining what works in multimedia learning; 3. Science of learning: determining how multimedia learning works; Part II. Principles for Reducing Extraneous Processing in Multimedia Learning: 4. Coherence principle; 5. Signaling principle; 6. Redundancy principle; 7. Spatial contiguity principle; 8. Temporal contiguity principle; Part III. Principles for Managing Essential Processing in Multimedia Learning: 9. Segmenting principle; 10. Pretraining principle; 11. Modality principle; Part IV. Principles for Fostering Generative Processing: 12. Multimedia principle; 13. Personalization, voice, and image principles; Part V. Conclusion: 14. Principles of multimedia design; References.

2009

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US $10.95	United States	Expedited Shipping (FedEx 2Day®)	Estimated between Tue, Jun 25 and Wed, Jun 26 to 43230

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