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Branded Nation: The Marketing of Megachurch, College Inc, an - ACCEPTABLE
US $3.97
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Located in: Montgomery, Illinois, United States
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Estimated between Fri, Jun 14 and Thu, Jun 20 to 43230
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eBay item number:256472719742
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- Branded Nation: The Marketing of Megachurch, College Inc, and Mu
- MPN
- Does not apply
- ISBN
- 9780743243476
- Subject Area
- Travel, Education, Référence, Social Science
- Publication Name
- Branded Nation : the Marketing of Megachurch, College Inc. , and Museumworld
- Item Length
- 8.5 in
- Publisher
- Simon & Schuster
- Subject
- Consumer Guides, Sociology / General, Museums, Tours, Points of Interest, Popular Culture, General, Sociology / Social Theory
- Publication Year
- 2005
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Width
- 5.5 in
- Item Weight
- 12.5 Oz
- Number of Pages
- 336 Pages
About this product
Product Information
Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share.Branded Nationuncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking inU.S. News & World Report;and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives.Savvy, sharply observed, and bitingly funny,Branded Nationis sure to both enlighten and entertain.
Product Identifiers
Publisher
Simon & Schuster
ISBN-10
0743243471
ISBN-13
9780743243476
eBay Product ID (ePID)
44460880
Product Key Features
Publication Name
Branded Nation : the Marketing of Megachurch, College Inc. , and Museumworld
Format
Trade Paperback
Language
English
Subject
Consumer Guides, Sociology / General, Museums, Tours, Points of Interest, Popular Culture, General, Sociology / Social Theory
Publication Year
2005
Type
Not Available
Subject Area
Travel, Education, Référence, Social Science
Number of Pages
336 Pages
Dimensions
Item Length
8.5 in
Item Height
0.9 in
Item Width
5.5 in
Item Weight
12.5 Oz
Additional Product Features
LCCN
2004-052147
Lc Classification Number
Hd69.B7t7596 2006
Reviews
"Twitchell is a tart-tongued observer who details how every corner of the culture has been exploited for commerce." -- Geoff Lewis, BusinessWeek, "Twitchell is a tart-tongued observer who details how every corner of the culture has been exploited for commerce."-- Geoff Lewis, BusinessWeek, "Jim Twitchell is Jay Chiat wrapped in H. L. Mencken. He gets marketing better than most marketers -- and writes about it better, with more insight and wit, than just about any writer. Now that brands have moved off the rumps of cows onto colleges, museums, and even churches, we need Twitchell's intelligence more than ever." -- Randall Rothenberg, author of Where the Suckers Moon: An Advertising Story and columnist, Advertising Age, "Jim Twitchell is Jay Chiat wrapped in H. L. Mencken. He gets marketing better than most marketers -- and writes about it better, with more insight and wit, than just about any writer. Now that brands have moved off the rumps of cows onto colleges, museums, and even churches, we need Twitchell's intelligence more than ever."-- Randall Rothenberg, author of Where the Suckers Moon: An Advertising Story and columnist, Advertising Age, "Readers fascinated by the pervasiveness of marketing in American life will revel in the way Twitchell parses our industry and academic lexicon." -- Clayton Collins, The Christian Science Monitor, "Readers fascinated by the pervasiveness of marketing in American life will revel in the way Twitchell parses our industry and academic lexicon."-- Clayton Collins, The Christian Science Monitor, "Readers fascinated by the pervasiveness of marketing in American life will revel in the way Twitchell parses our industry and academic lexicon."-- Clayton Collins,The Christian Science Monitor, "Twitchell is a tart-tongued observer who details how every corner of the culture has been exploited for commerce." -- Geoff Lewis, Business Week, "Jim Twitchell is Jay Chiat wrapped in H. L. Mencken. He gets marketing better than most marketers -- and writes about it better, with more insight and wit, than just about any writer. Now that brands have moved off the rumps of cows onto colleges, museums, and even churches, we need Twitchell's intelligence more than ever."-- Randall Rothenberg, author ofWhere the Suckers Moon: An Advertising Storyand columnist,Advertising Age
Copyright Date
2005
Dewey Decimal
658.827
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:256472719742
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Item location:
Montgomery, Illinois, United States
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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