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Strategic Marketing Management Cases w/Excel Spreadsheets
US $141.08
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Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s listing for full details.
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Located in: Albuquerque, New Mexico, United States
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eBay item number:256461509140
Item specifics
- Condition
- ISBN
- 9780072514827
- Subject Area
- Business & Economics
- Publication Name
- Strategic Marketing Management Cases with Excel Spreadsheets
- Publisher
- McGraw-Hill Higher Education
- Item Length
- 10 in
- Subject
- Marketing / General
- Publication Year
- 2001
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1 in
- Features
- Revised
- Item Weight
- 43.8 Oz
- Item Width
- 8.4 in
- Number of Pages
- 696 Pages
About this product
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0072514825
ISBN-13
9780072514827
eBay Product ID (ePID)
2357216
Product Key Features
Number of Pages
696 Pages
Language
English
Publication Name
Strategic Marketing Management Cases with Excel Spreadsheets
Subject
Marketing / General
Publication Year
2001
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
43.8 Oz
Item Length
10 in
Item Width
8.4 in
Additional Product Features
Edition Number
7
Intended Audience
College Audience
Table Of Content
Part 1 Market Orientation and Organizational Learning Case1-1: Enterprise Rental-A-Car: Selling the Dream (video case) Case1-2: Medical Products Inc.: Developing New Products for the 21st Century Case1-3: The Boston Red Sox Case1-4: Battered Women Fighting Back! Case1-5: Filterfresh Case1-6: The Metropolitan Museum of Art Case1-7: Bear Creek Golf Range Case1-8: E-Business: Sun Microsystems Inc.--"Sun's Bid to Rule the Web" Part 2 Marketing Program Development Case2-1: Dunkin' Donuts (video case) Case2-2: Medical Products Inc.: The "Wolverine" Project Case2-3: L'Oreal Nederland B.V. Case2-4: The New York Islanders Hockey Club, Inc. Case2-5: Pfizer, Inc. Animal Health Products (A) Case2-6: Apache Power, Inc. Case2-7: E-Business: Oracle Corp.--"Why It's Cool Again" Part 3 Growth Strategies Case3-1: Rollerblade, Inc.: Doing Business in a Mature Market (video case) Case3-2: Blair Water Purifiers India Case3-3: SystemSoft Corporation Case3-4: Transvit of Novgorod, Russia Case3-5: Shorin-Ryu Karate Academy Case3-6: Taurus Hungarian Rubber Works Case3-7: E-Business: Vignette Corp.--"Making the Web Go" Part 4 Innovation and Strategic Brand Management Case4-1: Coca-Cola(Japan)Company (video case) Case4-2: The American Express Corporate Purchasing Card Case4-3: The Quaker Oats Company, Gatorade, and Snapple Beverage Case4-4: Cruisers Case4-5: Cima Mountaineering, Inc. Case4-6: Murphy Brewing Ireland, Limited Case4-7: Slendertone (A) Case4-8: E-Business: AOL Time Warner--"Welcome to the 21st Century" Part 5 Supply Chain Management and Partnership Alignment Case5-1: Aligator Records (video case) Case5-2: Electro-Products Limited Case5-3: Konark Television India Case5-4: San Miguel Corporation--Specialty Products Group Case5-5: Camar Automotive Hoist Case5-6: Wentworth Industrial Cleaning Supplies Case5-7: E-Business: Avon Products, Inc.--"The New Calling" Part 6 Cross-Functional Integration Case6-1: Navistar International Transportation Corporation (video case) Case6-2: Floral Farms Case6-3: The National Bicycle Industrial Co. Case6-4: Powtron Corporation Case6-5: Chemical Additives Corporation--Specialty Products Group Case6-6: Southern Home Developers Case6-7: Quality Plastics International S.A. de C.V. Case6-8: E-Business: Intel--"The New Intel" Part 7 Implementing Marketing Plans and Assessing Performance Case7-1: CUTCO International (video case) Case7-2: The Bacova Guild, Ltd. Case7-3: Pfizer, Inc. Animal Health Products (B) Case7-4: Calloway Golf Company Case7-5: Wind Technology Case7-6: Slendertone (B) Case7-7: Longevity Healthcare Systems, Inc. Case7-8: E-Business: Amazon.com, Inc.--"Can Amazon Make It?" Appendix A Marketing Financial Analysis Appendix B Guide to Case Analysis Index of Cases
Edition Description
Revised edition
Synopsis
Presenting a collection of approximately 45 cases, this casebook focuses on decision-making, and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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- c***s (142)- Feedback left by buyer.Past monthVerified purchaseI have an extensive Napoleon Hill book collection. I purchased this book to replace a copy that I have worn out. This edition is becoming more and more difficult to find. I was willing to pay the price for it, as it was advertised like new, or new. The condition is that and the seller actually covered the dust jacket with a mylar cover. At some point my collection will go to someone a d this book will be part of it. The seller was excellent in communication and provided fast shipping.
- -***o (170)- Feedback left by buyer.Past 6 monthsVerified purchaseEverything appears in order. There was a delay in shipment; however, upon reaching out about it, this seller realized the oversight and immediately took action to take care of the issue. Package was then promptly shipped and has arrived safely. Excellent customer service and effort to fulfill this transaction. Thanks!Final Fantasy IX Official Strategy Guide (Video Game Books) (#266763794052)
- e***c (53)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book was packaged very well ensuring it arrived in exactly the condition described by the Seller! I hope to purchase from this Seller again.
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