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Marketing Theory: Evolution and Evaluation - Paperback - GOOD
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eBay item number:256460634434
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9780471635277
- Subject Area
- Business & Economics
- Publication Name
- Marketing Theory : Evolution and Evaluation
- Item Length
- 9.4 in
- Publisher
- Wiley & Sons, Incorporated, John
- Subject
- Marketing / General
- Publication Year
- 1991
- Series
- Wiley Theories in Marketing Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Item Width
- 6.2 in
- Item Weight
- 17.9 Oz
- Number of Pages
- 256 Pages
About this product
Product Information
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471635278
ISBN-13
9780471635277
eBay Product ID (ePID)
158579
Product Key Features
Publication Name
Marketing Theory : Evolution and Evaluation
Format
Trade Paperback
Language
English
Subject
Marketing / General
Publication Year
1991
Series
Wiley Theories in Marketing Ser.
Type
Textbook
Subject Area
Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
9.4 in
Item Height
0.7 in
Item Width
6.2 in
Item Weight
17.9 Oz
Additional Product Features
LCCN
88-010162
Intended Audience
College Audience
Series Volume Number
12
Lc Classification Number
Hf5415
Table of Content
Resurgence of Interest in Marketing Theory. The Era of Turbulent Transition. Framework for the Book. Metatheory Criteria for the Evaluation of Theories. NONINTERACTIVE-ECONOMIC SCHOOLS OF MARKETING. The Commodity School of Thought. The Functional School of Thought. The Regional School of Thought. INTERACTIVE-ECONOMIC SCHOOLS OF MARKETING. The Institutional School of Thought. The Functionalist School of Thought. The Managerial School of Thought. NONINTERACTIVE-NONECONOMIC SCHOOLS OF MARKETING. The Buyer Behavior School of Thought. The Activist School of Thought. The Macromarketing School of Thought. INTERACTIVE-NONECONOMIC SCHOOLS OF MARKETING. The Organizational Dynamics School of Thought. The Systems School of Thought. The Social Exchange School of Thought. WHAT WE HAVE LEARNED. Is Marketing a Science or, at Best, a Standardized Art? What Is, or Should Be, the Relationship between Marketing andSociety? Is It Really Possible to Create a General Theory ofMarketing? REFERENCES.
Copyright Date
1988
Dewey Decimal
658.8
Dewey Edition
19
Illustrated
Yes
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eBay item number:256460634434
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