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This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life i - VERY GOOD

US $5.50
Condition:
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eBay item number:256436489237
Last updated on Oct 01, 2025 03:07:03 PDTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Brand
Unbranded
MPN
Does not apply
ISBN
9780374275792
Book Title
This Is Not a T-Shirt : a Brand, a Culture, a Community--A Life in Streetwear
Publisher
Farrar, Straus & Giroux
Item Length
8.5 in
Publication Year
2019
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
1 in
Author
Bobby Hundreds
Genre
Design, Reference, Biography & Autobiography, Business & Economics
Topic
Marketing / General, Consumer Guides, Fashion & Accessories, Industries / Fashion & Textile Industry, New Business Enterprises, Business
Item Weight
15.5 Oz
Item Width
5.5 in
Number of Pages
336 Pages
Category

About this product

Product Identifiers

Publisher
Farrar, Straus & Giroux
ISBN-10
0374275793
ISBN-13
9780374275792
eBay Product ID (ePID)
27038900067

Product Key Features

Book Title
This Is Not a T-Shirt : a Brand, a Culture, a Community--A Life in Streetwear
Number of Pages
336 Pages
Language
English
Topic
Marketing / General, Consumer Guides, Fashion & Accessories, Industries / Fashion & Textile Industry, New Business Enterprises, Business
Publication Year
2019
Illustrator
Yes
Genre
Design, Reference, Biography & Autobiography, Business & Economics
Author
Bobby Hundreds
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
15.5 Oz
Item Length
8.5 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
LCCN
2018-056437
Dewey Edition
23
Reviews
"A comprehensive snapshot of [streetwear] culture before the Internet changed everything." -- Tyler Watamanuk, GQ "At turns poignant and laugh-out-loud funny, [ This is Not a T-Shirt is] sprinkled liberally with both business aphorisms . . . and observational humor . . . enjoyable even if you''re not familiar with the brand." -- Adam Tschorn, Los Angeles Times "Bobby is the embodiment of the type of hustle that streetwear was built on. In This is Not a T-Shirt , he maps out how to start a brand and blow it up while maintaining a core community--it''s like a streetwear bible slash history book." -- Ronnie Fieg, founder of KITH " This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear--from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider''s guide to the prevailing trends in youth culture of the last few decades that highlights the importance of self-discipline and self-confidence; the same traits that made me fall in love with skateboarding at a young age." --Tony Hawk " This Is Not a T-Shirt is a story about the power of culture, the power of community, and the power of values and beliefs to shape and influence identity in ways that we sometimes overlook. It helps us understand both Bobby Hundreds and how streetwear has changed the way we think about ourselves and each other." --DeRay Mckesson "With This is Not a T-Shirt Bobby Hundreds has proven that he''s not just an incredible designer, but a literary force as well. The book is smart, funny, and gives some real insight into the ever-changing, ever-elusive Streetwear game. It''s a great reminder that art exists in many different forms and that a kid with a dream can be unstoppable." --Lena Waithe, creator of The Chi "Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he''s great at bringing people together. He''s also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business." --Gary Vaynerchuk, author of #AskGaryVee "Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you''ve combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to fulfilling your dream." --Jessica Alba, founder of The Honest Company "Bobby Hundreds is an encyclopedia of American pop culture, from breakfast cereals and Saturday morning cartoons to hardcore, punk, and hip-hop. He''s packed all of his cultural insights into This is Not a T-Shirt , a book about turning your hobbies into your passions, which he''s done his entire life. Also, we went to high school together, he was way cooler than me then, and now he''s written a book before I have, and that''s extremely annoying." --Alan Yang, co-creator of Master of None "For anyone who wants to understand the explosive streetwear phenomenon disrupting the fashion business, as well as the community-driven engagement that lies at its core, Bobby Hundreds'' This is Not A T-Shirt is an excellent place to start. One part entrepreneurship guide, one part fashion education and one part branding manual, Bobby tells fascinating stories and offers lessons that can be applied to anyone building a modern business anywhere. A must read." --Imran Amed, The Business of Fashion, "A comprehensive snapshot of [streetwear] culture before the Internet changed everything." -- Tyler Watamanuk, GQ "At turns poignant and laugh-out-loud funny, [This is Not a T-Shirt is] sprinkled liberally with both business aphorisms . . . and observational humor . . . enjoyable even if you're not familiar with the brand." -- Adam Tschorn, Los Angeles Times "Bobby is the embodiment of the type of hustle that streetwear was built on. In This is Not a T-Shirt , he maps out how to start a brand and blow it up while maintaining a core community--it's like a streetwear bible slash history book." -- Ronnie Fieg, founder of KITH " This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear--from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider's guide to the prevailing trends in youth culture of the last few decades that highlights the importance of self-discipline and self-confidence; the same traits that made me fall in love with skateboarding at a young age." --Tony Hawk " This Is Not a T-Shirt is a story about the power of culture, the power of community, and the power of values and beliefs to shape and influence identity in ways that we sometimes overlook. It helps us understand both Bobby Hundreds and how streetwear has changed the way we think about ourselves and each other." --DeRay Mckesson "With This is Not a T-Shirt Bobby Hundreds has proven that he's not just an incredible designer, but a literary force as well. The book is smart, funny, and gives some real insight into the ever-changing, ever-elusive Streetwear game. It's a great reminder that art exists in many different forms and that a kid with a dream can be unstoppable." --Lena Waithe, creator of The Chi "Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he's great at bringing people together. He's also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business." --Gary Vaynerchuk, author of #AskGaryVee "Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you've combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to fulfilling your dream." --Jessica Alba, founder of The Honest Company "Bobby Hundreds is an encyclopedia of American pop culture, from breakfast cereals and Saturday morning cartoons to hardcore, punk, and hip-hop. He's packed all of his cultural insights into This is Not a T-Shirt , a book about turning your hobbies into your passions, which he's done his entire life. Also, we went to high school together, he was way cooler than me then, and now he's written a book before I have, and that's extremely annoying." --Alan Yang, co-creator of Master of None "For anyone who wants to understand the explosive streetwear phenomenon disrupting the fashion business, as well as the community-driven engagement that lies at its core, Bobby Hundreds' This is Not A T-Shirt is an excellent place to start. One part entrepreneurship guide, one part fashion education and one part branding manual, Bobby tells fascinating stories and offers lessons that can be applied to anyone building a modern business anywhere. A must read." --Imran Amed, The Business of Fashion, "Bobby is the embodiment of the type of hustle that streetwear was built on. In This is Not a T-Shirt , he maps out how to start a brand and blow it up while maintaining a core community--it's like a streetwear bible slash history book." -- Ronnie Fieg, founder of KITH " This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear--from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider's guide to the prevailing trends in youth culture of the last few decades that highlights the importance of self-discipline and self-confidence; the same traits that made me fall in love with skateboarding at a young age." --Tony Hawk " This Is Not a T-Shirt is a story about the power of culture, the power of community, and the power of values and beliefs to shape and influence identity in ways that we sometimes overlook. It helps us understand both Bobby Hundreds and how streetwear has changed the way we think about ourselves and each other." --DeRay Mckesson "With This is Not a T-Shirt Bobby Hundreds has proven that he's not just an incredible designer, but a literary force as well. The book is smart, funny, and gives some real insight into the ever-changing, ever-elusive Streetwear game. It's a great reminder that art exists in many different forms and that a kid with a dream can be unstoppable." --Lena Waithe, creator of The Chi "Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he's great at bringing people together. He's also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business." --Gary Vaynerchuk, author of #AskGaryVee "Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you've combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to fulfilling your dream." --Jessica Alba, founder of The Honest Company "Bobby Hundreds is an encyclopedia of American pop culture, from breakfast cereals and Saturday morning cartoons to hardcore, punk, and hip-hop. He's packed all of his cultural insights into This is Not a T-Shirt , a book about turning your hobbies into your passions, which he's done his entire life. Also, we went to high school together, he was way cooler than me then, and now he's written a book before I have, and that's extremely annoying." --Alan Yang, co-creator of Master of None "For anyone who wants to understand the explosive streetwear phenomenon disrupting the fashion business, as well as the community-driven engagement that lies at its core, Bobby Hundreds' This is Not A T-Shirt is an excellent place to start. One part entrepreneurship guide, one part fashion education and one part branding manual, Bobby tells fascinating stories and offers lessons that can be applied to anyone building a modern business anywhere. A must read." --Imran Amed, The Business of Fashion, "A comprehensive snapshot of [streetwear] culture before the Internet changed everything." -- Tyler Watamanuk, GQ "At turns poignant and laugh-out-loud funny, [ This is Not a T-Shirt is] sprinkled liberally with both business aphorisms . . . and observational humor . . . enjoyable even if you're not familiar with the brand." -- Adam Tschorn, Los Angeles Times "Bobby is the embodiment of the type of hustle that streetwear was built on. In This is Not a T-Shirt , he maps out how to start a brand and blow it up while maintaining a core community--it's like a streetwear bible slash history book." -- Ronnie Fieg, founder of KITH " This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear--from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider's guide to the prevailing trends in youth culture of the last few decades that highlights the importance of self-discipline and self-confidence; the same traits that made me fall in love with skateboarding at a young age." --Tony Hawk " This Is Not a T-Shirt is a story about the power of culture, the power of community, and the power of values and beliefs to shape and influence identity in ways that we sometimes overlook. It helps us understand both Bobby Hundreds and how streetwear has changed the way we think about ourselves and each other." --DeRay Mckesson "With This is Not a T-Shirt Bobby Hundreds has proven that he's not just an incredible designer, but a literary force as well. The book is smart, funny, and gives some real insight into the ever-changing, ever-elusive Streetwear game. It's a great reminder that art exists in many different forms and that a kid with a dream can be unstoppable." --Lena Waithe, creator of The Chi "Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he's great at bringing people together. He's also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business." --Gary Vaynerchuk, author of #AskGaryVee "Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you've combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to fulfilling your dream." --Jessica Alba, founder of The Honest Company "Bobby Hundreds is an encyclopedia of American pop culture, from breakfast cereals and Saturday morning cartoons to hardcore, punk, and hip-hop. He's packed all of his cultural insights into This is Not a T-Shirt , a book about turning your hobbies into your passions, which he's done his entire life. Also, we went to high school together, he was way cooler than me then, and now he's written a book before I have, and that's extremely annoying." --Alan Yang, co-creator of Master of None "For anyone who wants to understand the explosive streetwear phenomenon disrupting the fashion business, as well as the community-driven engagement that lies at its core, Bobby Hundreds' This is Not A T-Shirt is an excellent place to start. One part entrepreneurship guide, one part fashion education and one part branding manual, Bobby tells fascinating stories and offers lessons that can be applied to anyone building a modern business anywhere. A must read." --Imran Amed, The Business of Fashion
Dewey Decimal
338.47687092
Synopsis
The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt , Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.
LC Classification Number
HD9940.U6

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  • r***0 (622)- Feedback left by buyer.
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    Recommended Seller with very fast shipping, excellent communication as the seller responded to all my messages, the book came exactly as advertised and was packaged very well. Another great thing, was I changed my mind and asked to return it and the seller quickly responded to my message and allowed me to return it without any hassle. Also, great prices and I would buy from again. Thanks for a great transaction!!
  • 0***a (554)- Feedback left by buyer.
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    This item arrived as described, fast and packaged very well . I only received half of my order on one day so I contacted the seller who and with fast and a great help. I received the rest of my order a few days later due to the carrier missing the third box in his vehicle. I am a very happy customer who has done business with in the past multiple time and will do business with again in the future. I trust and like this seller. You will be happy with the value and condition of your purchase.
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    I have purchased from them many times. This time, and on occasion I have had an issue with the product, but the seller is graceful about correcting errors. They do a huge volume and sometimes have sent the wrong book or one of their multiples that does not match the description. With swift communication, the seller always resolves the issue. The shipping speed & packaging is excellent. I will continue buying from this seller!
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  • Great book

    Verified purchase: YesCondition: Pre-Owned

  • Knowledge on streetwear

    Thanks for the book

    Verified purchase: YesCondition: Pre-OwnedSold by: ericsirich

  • From Russia

    All cool. Thank you very much

    Verified purchase: YesCondition: Pre-OwnedSold by: literate-nyc